Added: 02/07/2006 |
World travel market - developments in the travel industryStaged annually in London under one roof, World Travel Market is a must attend, business to business exhibition that provides a unique opportunity for the whole global travel trade industry to meet, network, negotiate and conduct business.
By attending World Travel Market, participants efficiently, effectively and productively gain immediate competitive advantage for their business and stay abreast with the latest developments in the travel industry.
World Travel Market brings together every sector of the global travel and tourism industry over four business-focused days.
In 2005 WTM experienced its greatest year ever with a 5% overall increase in attendance to almost 49,000, more than 4% expansion in exhibiting space and a notable rise in both Meridian Club and trade visitors from overseas, compared to last year's event.
The event's Premier Partner this year was Moscow and highlighted the rapidly growing importance of tourism to the city. Last year there were three million foreign visitors and the first half of this year showed a seven per cent increase.
By 2010, Moscow's hotels and hostels will be capable of accommodating up to 200,000 at the same time rising to 350,000 by 2020.
In 2005 they had the most extensive event-related programme ever with more than 70 stage events, seminars and conferences taking place over the four days with the majority of them over subscribed. All the topics were the burning issues of greatest importance to the industry and catered for every level of management and sector. This included, for example, technology, responsible tourism, hotels, aviation, gay and lesbian tourism, city and cultural tourism, youth tourism and tourism for the disabled.
The four-day event offered a variety of new features and attractions, including a Ministers Programme; a new dedicated "show within a show" Travel Technology area; a Personal Event Planner (PEP) to connect visitors to appropriate exhibitors; a stunning opening ceremony.
World Travel Market 2005 was focused on hotel and airline marketing. The airline industry environment is changing fast leading to a more competitive and efficient marketplace where laggards and passive followers are deemed to fail. In conjunction with cost rationalisation and revenue management, successful airlines should adopt active airline marketing strategies and sales techniques to secure their market presence, expand their customer base and eventually lead in the industry.
More than 60 government ministers attended World Travel Market 2005 and participated in the Ministers Programme. This included an opening day reception at the House of Lords, hosted by Baroness Anelay of St. Johns DBE, Chairman of World Travel Market's Advisory Council, at which Mr. James Purnell MP, the UK tourism minister was the guest speaker.
The introduction of a new Travel Technology area, coinciding with a serious upturn in the IT industry, proved a sell-out with more than 30 large, medium and smaller specialist companies exhibiting.
World Travel Market 2006 takes place 6-9 November. Below find 10 top reasons to exhibit in WTM 2006:
Strengthen relationships with current customers;
Make new customer contacts;
Generate new sales leads;
Raise company / organisation awareness;
Maintain status as a key player in the industry trends;
Keep up with competitors and industry trends;
Launch organisation into a new business area;
Launch a new product or service;
Find an agent, distributor or reseller;
Generate new sales leads - domestic.
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