Wine market offers a new product

There are several well-known core items of wine market development. One is to build up the winery from a "zero" point, meaning to start the production and business from the very beginning, the second is to become a member of the entity owing to the equipment modernization, and the third one is to get the status of a general authorized distributor and after that to dictate its terms to the producer. Such is the situation on Ukrainian and Russian markets. But let's make a short excursus into history

Wine industry is one of the most ancient industries in the world. The history of wine industry is traced back to ancient times. One can say that a man tried  wine for the first time when the  juice he got from wild grapes had been fermented in a jug. .. It was really the first experience of winemaking.  It is well-known that vine (vitis vinifera) is one of the  most ancient plants on the Earth.  
Referring to  history one should say that the homeland of wine industry is the Mediterranean area. In spite of the fact that vine was spread practically on all continents, classical culture of winemaking appeared only on Mediterranean lands. In our days Europe offers the world wine market approximately 23 of all wine produced in the world. 
During ancient times wine was kept for a long period. Many Greek and Roman wines, sealed in figuline - like an amphora - and buried in cold land, had been storaged for 15-20 years, and only after that they were ready for  use. In order ship wine, and  in order to  keep for a long period, ancient people used amphoras, corks, and wax to prevent any contacts of wine with air. 
If we set the task to classify strong drinks produced from grapes, it would turn out, that there are few. To calculate them ten fingers is enough. To all appearances we have soft wine, sparkling wine, drinks produced from grape alcohol (like chacha, grappa, etc.), cognac (brandy) and vermouth. All existing on the wine market  varieties of grape alcohol could be referred to one of these five groups. So, competition on the wine market is going on first of all inside each of these groups, not between them.
What is more interesting for the modern wine market are the new drinks which do not fit into this classification. A new wine which in original is called "pineau" (pinot) can be exactly the one which can be numbered among such new products. This very interesting drink was contrived in France and has been featured by a relatively high content of sugar and alcohol.  "Pineau" type of wines (like for example "Pineau des Charentes") can be defined more exactly as "cognac for ladies" the title which is commonly used for Madera.
The history of production of  Pineau des Charentes  is closely connected with the history of cognac. The areas of production of wines like pineau coincide with the areas of cognac production. This wine is produced by adding a cognac into grape juice. Cognac kills yeast and fermentation has no chances to start. 

The wine market offers  two sorts of "Pineau des Charentes"on : white and pink.
Today each domestic cognac producing plant can easily produce good quality   "pineau" wine. Mastering new production and to create new wine industry jobs does not require  big inputs or investments.
As an example we can consider Yerevan cognac producing plant which started to produce "pineau" wine using its own raw materials: alcohols and winy stuff. The drink produced in Yerevan contains 18% of alcohol and 15% of sugar, keeping organoleptic of young cognacs added by gustatory range of sweet wine. This drink has a very attractive outward appearance, a person being not an expert could easily take it for cognac.

 

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