Generally, Japanese vehicles are the leading in the world according to many surveys of the vehicle essential qualities. Hence, a recent survey in Washington has shown that Japanese vehicles dominate the government's annual list of vehicles with the best fuel economy.

The Environmental Protection Agency and the Department of Energy announces that the manual version of the hybrid Honda Insight tops the list of 2005 vehicles with 61 miles per gallon in the city and 66 mpg on the highway. Honda and Toyota make eight of the top ten cars with the best fuel economy; the other two are Volkswagens.

What concerns reliability, Japanese vehicles again take the first place according to the Consumer Reports' annual reliability survey. The survey recorded readers' experiences with five hundred and twelve thousand vehicles from the model years 1994-2001 and it was discovered that vehicles from Japanese automakers had the least problems per one hundred vehicles with fifteen, while European and American brands had twenty three and twenty four problems per one hundred respectively. The vehicles, built by Toyota Motor Corp. and Subaru of America Inc. of the Japanese automakers, had the least problems- twelve per one hundred vehicles - followed by American Honda Motor Company Inc. and Nissan Motors Corp. with fourteen a piece.

Japanese vehicles also continue to dominate in terms of the long-term vehicle quality. This factor is vital for auto sales, since the long-term quality has a big consumer impact. Fifty two percent of new-vehicle buyers point out that the long-term durability is among the most important factors in selecting a vehicle. Moreover, forty two percent of used-vehicle buyers indicated that they bought a used vehicle instead of a new one only for the reason that the quality of a used vehicle is in no way worse than of a new one.

Another important feature of Japanese vehicles is a constant innovation of models and an invention of concept cars. In fact, each auto manufacturer creates concept cars that provide a test of new designs and engineering ideas along with the clues to future production models. Nevertheless, many concept cars remain a concept, as they will never be able to reach an actual production. What concerns Japanese concept cars, many of them do not make only a show exhibition, but enter a mass production and popularity very quickly. For instance, the concept Mitsubishi X2S - Zylmex led to the successful U.S. built Diamond Star Eclipse, Talon and Laser models, while this year Mazda have presented several sport auto concept eco cars to be launched in Japan. The other Japanese brands are not an exception and annually impress crowds of Tokyo Motor Show viewers with new styles and designs.

The last but not the least factor, influencing the growth of demand for Japanese vehicles, is a unique design and an affordable price of each model. When Japanese cars entered the world market, they immediately created a look, different from a traditional car line. Each consumer wants to have something special, distinguishing him among the others, and Japanese vehicles offer this specialty to each purchaser. Japanese vehicles appeal much to younger car owners for the reason they are outside of the mainstream.