Added: 05/18/2006 |
The History and Present of Twinings UKRanked with the leading tea brands in the United Kingdom, Twinings offers its customers a wide range of products consumed in more than 100 countries worldwide. Today as ever, the company works towards meeting requirements and satisfying the consumer's desire for quality tea. Since its formation in 1706, Twinings UK has managed to establish itself as a reliable and trustworthy supplier of the finest quality teas. In 1956, the brand produced its first teabags with the aim of satisfying demand in the US market, where bag tea dominated over loose tea. Since then, Twining UK has produced more than 5 billion teabags annually.
Due to the acquisition of Twining UK by Associated British Foods in 1964, the company has expanded further, establishing itself as a favorite British brand. A new factory was designed and built in Hampshire to cater for the expanding market. Twinings renowned flavored black teas were launched in 1976 to meet increased demand in flavored teas in mainland Europe and Scandinavia. Following demand for decaffeinated teas, the company launched these in the 1980s. However, unlike many of its competitors, Twinings UK waited until the technology was improved enough for production of decaffeinated blends of top quality worth of the company's name.
In 1981 Twinings UK penetrated into the adult soft drink market by introduced its iced teas. After monitoring the organic tea market, the company launched its first organic product in 1999. Four years later the brand introduced Voyage dessert teas in the United Kingdom, developing a wide range of unusual blends through a curious combination of native teas and local flavors of world's exotic regions. In 2005, Twinings UK designed its first generic non-specialty teas under the Everyday Tea brand.
Consistency and quality control are two essential aspects of Twinings tea blending, as important as the growing and sourcing of the teas themselves. All teas are tasted many times before they are processed into one of over 200 various blends available in nearly 100 countries all over the world. In addition, Twinings of London is a founding member of the Ethical Tea Partnership, established by the major UK tea consumers with the aim to demonstrate that 100% of tea consumed is ethically produced.
All Twinnings teas go through fifteen core steps to ensure top quality: recipe development, selection, grading, buying, pre-shipment sample, shipping, three quality checks at different stages, blend recipe, hand-bland, control blend and approval. The company's expert blenders use tea samples from more than 70 different tea gardens in order to design the right flavor for a particular blend.
In January 2006, one of the most successful and widely reputed tea companies, Twinings UK celebrated its 300th Anniversary. For this occasion the company added a few new blends, modernized its packaging, updated its graphic designs and organized its flavors into helpful categories.
New flavors introduced by Twinings UK are as successful as the traditional ones, since the company makes them using skills acquired during nearly three centuries of experience.
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