Porsche deals not only with motor vehicles. The Porsche Design Studio was opened in Stuttgart in 1972 by professor Ferdinand Alexander Porsche. The man who designed the Porsche 911, grandson of the Porsche founder. Two years later this Porsche Design Studio was moved to Zell am See, Austria. The 911 quickly became the quintessential sports car and a design classic, along with many other products that Professor F. A. Porsche designed. It stays on the top until now. Over the last few decades, numerous classic men's accessories such as watches, glasses and writing utensils were created and marketed worldwide under the "Porsche Design" brand. At the same time, many industrial products and household- and consumer goods for internationally recognized clients were developed under the "Design by F.A. Porsche" brand. Studio's works stand out of the ordinary by their clear and functional design language, careful selection of materials and high-quality workmanship, which combines artisan tradition with state-of-the-art technology. Since 2005 all products are developed and marketed under the brand Porsche Design.

This brand has widely developed and is continuing its expanding. On January 19th the very first new-generation Porsche design store in the world was successfully opened at Kürfürstendamm 190-192 in Berlin. The concept of this incredible store was developed by the Porsche Design Group in cooperation with the Italian architect Matteo Thun and KMS, the Munich corporate design agency. This project marks the beginning of new movement. All other international Porsche Design Stores planned for the future will be based on this very design unit.

The shop was built by architects Blocher and Partner from Stuttgart. There were 400 guests on the "unveiling ceremony". Among them we can name Thomas Heinze and Tom Schilling, the television presenter Kim Fisher, n-tv presenters Tanja Bülter and Carola Ferstl, fashion designer Anna von Griesheim, Til Schweiger's wife Dana, pop singer Ben, Berlin-Berlin actor Jan Sosniok and musical star Uwe Kröger.

On July 19, 2005 Porsche design introduced Porsche Design Shoe. The design of a shoe perfect for a driver - superior technology made for the foot. It is manufactured from especially flexible leather and a sole extended over the toe and heel. The appearance combines sporty elegance with lightness and comfort, for the pleasure of strolling in the city, for the joy of driving safely.

In 1977 Ferdinand A. Porsche was commissioned by Rossi Moda to design his first shoe. The basic idea he used was to create a professional "driver's footwear". In the new collection appeared this year, the functionality of the original concept has been further refined in numerous details, such as the optimisation of the asymmetrical soles.

Let us examine the Porsche shoes thoroughly. Before making the shoe has been studied in all its aspects. And we may say that insole is nearly perfect. The foot rests on an anatomic and orthopaedic arch support (fusbet) made of mixed microporous rubber, whose qualities of elasticity, flexibility and lightness contribute to the highly comfortable fit of the shoe. To the correct transpiration there are some perforations onto it. The surface in the place, where it touches the foot, is lined with very soft leather to guarantee the maximum comfort.

When driving a car, feet work differently. It is proved that the right foot works in another way than the left one. The very high quality makes this shoe unique. It is appreciated.more than anything else. What is special about this model is that the exclusive projection of the soles, designed with different profiles in order to optimize the use of pedals during driving. Particularly, the right sole has a series of splines working as stabilizing element to improve the hold on the pedals and to enable a faster passing of the foot from the gas pedal to the brake, ensuring an optimum support to the heel.

The functional part is great, but what about the outer looks. It is as brilliant as inner systems. The classic line is combined with high-quality leathers, such as soft calf and suede. High technology is combined with the careful handicraft of the artisans of Veneto considered to be, for many generations, masters of a tradition renowned and appreciated in the whole world. As a result we get the shoe of the highest quality, which combines the sporty elegance of the classic line with lightness and comfort. No doubt that nearly all the members of porsche club will buy and happily wear such shoes made by their favourite car-maker.