Pearson innovative thinking

The Pearson Yachts name dates to 1957 when Everett Pearson, often credited with starting the fiberglass production for boat industry, founded the company with his cousin Clinton Pearson. Pearson's accomplishments in the boating industry are nothing short of remarkable. Pearson Yachts built its reputation on innovative thinking and by producing boats of superior performance and remarkable value.

The Pearson Yachts name dates to 1957 when Everett Pearson, often credited with starting the fiberglass production for boat industry, founded the company with his cousin Clinton Pearson. They started first with powerboats, then sailboats, then a mix of both. Pearson Yachts built its reputation on innovative thinking and by producing boats of superior performance and remarkable value. Embracing this approach, Mark Pearson has re-launched Pearson® Yachts as a division of TPI Composites LLC, one of the world's leading manufacturers of advanced composites for the marine industry.
There are still those people who want more than just a basic, 12-volt boat, however. Some boaters still want air-conditioning, a bigger engine and fancier trim. So instead of building one boat at a time with multiple options, Pearson Yachts came up with three levels of the same boat.
The Sport, with a base price of $240,000, is for those who want the most boat for the money and appreciate the beauty of simplicity. The $290,000 Explorer model includes a number of features to make long-range cruising more comfortable. The more luxurious Heritage, priced at $325,000, features a more complete electronics package, a wood-trim interior, generator and air-conditioning. In addition to manufacturing efficiencies, the company also keeps its prices down by selling directly to the consumer. Everyone at Pearson Yachts is a salesperson, from the production workers to the office staff, "and wicked good at it."
They start by bringing each customer into the factory to show them their production methods and then give them a test run at the company's water facility. This personalized attention won't end with the final sale. Pearson Yachts will then send out a representative to teach customers all about their new Pearson sailboats, until the owner feels comfortable enough to take sole possession. It feels so goods to imagine yourself a big-time captain especially when you out at sea for the first time.
Also, the boat builder is setting up special relationships with 18 select boatyards around the country that involve offering package deals for each Pearson Yacht that gets delivered and serviced there 
The Pearsons also plan to offer each customer an intensive, weeklong boat handling training program that includes more advanced, hands-on lessons on things like fog navigation, adverse conditions, docking and safety issues. This training initially will be offered at TPI's waterfront facility in Melville, R.I., and then expanded to other parts of the country.
Another training course - on simple docking, safety and other basics - will be offered to the nonboating spouse only. This allows them to gain more confidence on a boat without the pressure of their more experienced partners looking over their shoulders.
 Pearson's accomplishments in the boating industry are nothing short of remarkable. After a lifetime of sailing, Pearson himself sold his own sailboat two years ago. Enough was enough; now for recreation he plays golf.

This artilce has been viewed: 0 times this month, and 42 times in total since published.