In the past few years (1990s-2000s), the Singapore tourism has started to show signs of a considerable growth as tourist arrivals have increased and hotel owners have opened many new hotels. More and more hotel owners have turned their hotels into condominiums, serviced apartments and office buildings. Thus, the category of boutique hotel accommodation started its operations in Singapore. No concrete definition of a boutique hotel exists, as it is not possible to classify them according to their size or amount of services. However, boutique hotels share several common features that are their small size, low staff-to-guest ratio, thus an exceptionally personalized service and attention to each guest.

The reason for the appearance of boutique Singapore hotel accommodation is simple: the tourism industry has increased and become mature, a strong competition has occurred, some hotels have focused on improving their services and reputation for the sake of keeping ahead of the competition. And they have succeeded in their goal. Today's boutique Singapore hotel accommodation can be described as follows.

Boutique hotels provide visitors with a cozy and homey environment and conveniences of the standard five-star hotel. They cater best for business travelers as their peaceful and serene atmosphere, lack of buzz of large luxury properties, high tech facilities and equipment are ideal for a complete recreation and rest after or before tiresome negotiations, seminars, conferences, meetings and other affairs a business traveler might be occupied during his visit to Singapore. This aspect is of a great importance for the reputation of the Singapore tourism on the whole, since Singapore hosts hundreds of international trade exhibitions, hence attracting hundreds of thousands foreign exhibitors and foreign trade visitors.

The Boutique Singapore hotel accommodation has also gained much interest among leisure travelers due to the increased sophistication and refinement of tastes. Boutique hotels are rich and beautiful in interior and exterior decorations, some may have LCD televisions even in the bathrooms and each room is served by a private butler. The Boutique Singapore hotel accommodation has highest rates according to many tourist reviews and is almost always recommended as the best choice in Singapore.

The last, but not the least, advantage of the boutique Singapore hotel accommodation is its relatively inexpensive price in comparison with large luxury hotels that makes a boutique hotel a very cost-effective choice for Singapore visitors.

Consider the following boutique hotels. The Scarlet Hotel is lavishly decorated in black, gold and scarlet red, combining Art Deco and Victoria's Secret boudoir fantasy styles. The overall atmosphere can be described as a subtle seduction, whereas even the restaurant is called Desire.

The Fullerton is located in one of the most beautiful buildings of Singapore, designed in the style of Greek Parthenon. Full of classic art replicas, the Fullerton has all modern equipment and facilities that come at a price from two hundred and forty dollars, lower than it is often expected.