Articles of category "World Travel and Tourism Council"

Established in 1990, the World Travel and Tourism Council, commonly referred to as WTTC, is the global forum for business and political leaders in travel and tourism. WTTC membership is composed of chief executive officers and chairmen from nearly 100 industry's leading companies, including transport, manufacturing, car rental, hospitality, tour operators, entertainment, and other travel-related services.

During the past few years, the tourism industry has faced a number of unprecedented challenges, which have entailed important changes in travel and tourism demand. With business plans becoming increasingly short term, governments start to realize that they can't leave growth of the travel and tourism industry to chance. This global consciousness has resulted in the establishment of the World Travel and Tourism Council or WTTC to create a new vision for travel and tourism.