Articles of category "Open Travel Alliance"

Comprised of over 150 companies that represent all sectors of the travel industry, the Open Travel Alliance is a non-profit organization, created with the aim of establishing a common electronic vocabulary for use in the travel information exchange. The organization was established with the support of such associations as the American Hotel and Lodging Association, Air Transport Association, American Society of Travel Agents, National Business Travel Associations and Travel Technology Institute. This much is certain, without travel industry information; there would be no information exchange!

The OTA or Open Travel Alliance is a non-profit organization, dedicated to assisting the travel industry to take advantage of the universal Internet access and working toward establishment of the common electronic vocabulary for use in the travel information exchange. Taking into account the fact that Internet-related technologies can affect significantly the way the travel industry operates, OTA recognizes its mission in transforming the travel industry into the global supermarket of services and products.