Articles of category "CHA"

Recognized as an important means of maximizing return on investment, corporate hospitality is comprised of two main categories, namely client-based and staff-based hospitality. The market for client-baser hospitality continues to expand rapidly, due to the fact that corporate hospitality performs an increasing role in customer relationship management programs and integrated marketing communications strategies. With that in mind, let's review a few pointers when choosing an appropriate corporate hospitality provider.

The Corporate Hospitality and Event Association is a professional body, created with the aim of monitoring standards of reliability and industry services. In fact, it comprises two associations: the Corporate Hospitality Association established to promote the industry expansion in a way that will benefit its members and customers alike, and the Corporate Event Association that is currently part of the new trade body - Eventia.