The mango originated in the tropical and subtropical regions of Burma and India. Most consumers however, believe that a mango is just a mango. But there is a large variety of mangoes to choose from. Amazingly, there are over 400 different varieties of mango throughout the world. The two types most frequently available are 'Kent', green colored with a red blush and a rich sweet flavor, and 'Keitt', green colored mango with a mild, sweet flavor. Although the first mango trees were brought to South Africa before the turn of the 17th century, mango production started in earnest in this country only at the beginning of this century.
Today the development of cultivars has resulted in the creation of the perfect mango. When mangoes first became available in the UK, demand was largely confined to ethnic sectors of the population. However, with a wider range of varieties and sizes of mango now available, demand has broadened considerably. Needless to say, more fresh mangoes are eaten world wide than any other fruit. Mangoes are rich in essential vitamins, such as vitamin C, and half a mango counts as one portion towards the five-a-day aim, so it's a great fruit to put on the family menu.
The Mango Association is an assembly of mango growers, marketing co-operatives, importers and distributors engaged in the supply and marketing of mangoes in the UK. The Association was formed to cultivate the continuing, positive demand for mangoes by the public and to encourage retailers to feature the fruit strongly at point of sale. The Association aims to build on the growing mango demand and seeks to educate British consumers about the taste, texture, usage and versatility of mangoes.
The Association aims to work closely with retailer mango farmers to encourage the production and sales of mangoes. In addition, a marketing campaign is in place to support in-store activity. The grocery multiples have been instrumental in advancing the public's uptake of mangoes and the Association will work with them to achieve overall market growth.
The South African Mango Growers Association (SAMGA) accepts the responsibility of marketing mangoes generically to local consumers. Various SAMGA committees meet regularly to identify and solve problems relating to the marketing, export and production of mangoes. Research is carried out on a priority basis, as decided by the producers. An annual research symposium is held to present the results, which are also published in a yearbook. Regular study groups are facilitated to inform producers on industry matters. Producers are also informed on the quality of their product on both the local and export markets.
The Ord Mango Growers Association aims to provide a focal point for education and guidance for Ord Mango growers to enable them to maintain profitability. The Association promotes, assists, maintains and organizes the rights and interests of members with regard to matters that may be considered of common interest and sustainability. It also assists in advancing research into the problems attendant on the growing and transportation of mangoes in the Ord River Valley.
Taking an interest in all aspects of growing and marketing of mangoes is vital for the worldwide supply of the fruit.