If you have never tried a Krispy Kreme, we should first clear up the matter: Krispy Kreme doughnuts are originally glazed, very light and aromatic, often served hot. In the USA, Krispy Kreme is a favorite of the old, young and very little. It is a favorite of people of all the nationalities in various locations of the country. If a new Krispy Kreme store is launched in some location, it becomes a memorable event in the history of this town or city. People stand in a queue through the night in order to try the first Krispy Kreme doughnuts, produced in their location.
In addition to the stores in the USA and Canada, Krispy Kreme runs stores in many other countries, including Mexico, South Korea, the United Kingdom and Australia.
The majority of stores are designed with a long window between the customer area and the kitchen, allowing the patrons to watch the operation of the doughnut making machines. Each store has a neon "HOT" sign to indicate when fresh hot doughnuts are available. Usually, when the "HOT" sign is on, Krispy Kreme will present a free hot doughnut as you enter. Although Krispy Kreme doughnuts are sold fresh and hot, people say that if they did not eat all the cookies the day they bought them, they would still preserve their freshness and taste the next day.
How did they start?
There is a story that Vernon Rudolph won the recipe from a New Orleans baker in a west Kentucky poker game for yeast-raised doughnuts and began selling them to local grocery stores in Winston-Salem in 1937. As the customers demanded, he sold them directly from his bakery to the customers. The first Krispy Kreme store was located in South Main Street in Winston-Salem, the today's historic Old Salem. By the 1960s, Krispy Kreme had become well-known throughout the southeastern United States and began to expand across the entire country.
In the 1990s, Krispy Kreme rapidly expanded, opening the stores outside the Southeast United States with the first doughnuts sold in a restaurant in Sydney, Australia.
December 2001 became the turning point in the history of the company towards the international sales growth, when Krispy Kreme opened its first store outside the U.S. in Mississauga, Ontario, Canada; the openings followed in Mexico, the United Kingdom and South Korea.
The Krispy Kreme's competitors include Dunkin' Donuts, Winchell's Donuts, Southern Maid, and, in Canada, Tim Hortons and Robin's Donuts, which produce doughnuts, worth trying.
Still, Krispy Kreme has a great number of fans all over the world, who value these particular doughnuts only. The admirers write reviews about their favorites, comparing them with a heaven experience and light airy clouds. Many say that Krispy Kreme doughnuts are the only "real" doughnuts in the world and nobody is able to prove them wrong. The company is proud of its reputation in the world and in an increasing number of Krispy Kreme lovers. It only means that the owners treat their business with love and tenderness and, as a result, the goods become the object of the customers' love.