Added: 11/22/2005 |
Kiwi ? a Number One Shoe Care BrandFor nearly a century Kiwi has been designing and offering products for shoe care. It is now regarded as the most widely-recognized shoe care brand in the world.
Kiwi shoe polish was developed by William Ramsay, whose wife Annie Elizabeth Meek Ramsay was a native of New Zealand, the home of kiwi bird. This fact explains the name given by William to the shoe polish. The invention was a success and by 1924 Kiwi shoe polish was being sold in about 50 countries. During the World War II it was widely used by Allied Forces. By 1964 Kiwi product range became so varied, that this resulted in the introduction of the worldwide name Kiwi International.
Throughout its history Kiwi has been owned by various corporations. From the very outset of its existence it was part of an Australian corporation Kiwi, based in Victoria. In 1971 the company joined the Australian industrial-chemistry firm G.R. Nichols & Co.
Since 1984 Kiwi has been a part of the Sara Lee Corporation, which was originally called Consolidated Food Corporation. Located in Chicago, Illinois, the company specializes in consumer-goods, including food, clothing and household items. As of 2005 Sara Lee Corporation operates in 58 countries with 150,000 employees worldwide.
Due to its numerous innovations on the market of shoe care products Kiwi is now considered to be the world's number one shoe care brand. It is regarded as a dominant shoe polish in many countries, including the USA, where it has 75% of market share.
With Kiwi you can keep your shoes in top condition. All the shoe care products offered by the company are easy-to-use and can extend the life of your shoes.
Cleaning is an important stage of proper shoe care. Kiwi Shoe Brushes and Wipes have proven effective in removal of dirt and debris from leather shoes. While using polishes or creams it is advisable to apply them evenly to shoes with a soft cloth or brush. After the polish has dried, use a bristle brush to give your shoes brilliant shine. Kiwi also offers shine liquids, which restore color and shine. Kiwi protector is essential for waterproofing leather shoes to protect them from water, dust, mud, salt and snow.
Kiwi has also developed a series of shoe care products for suede and nubuck. Kiwi suede and nubuck brushes and cleaning blocks are designed to provide shoes with the proper care. Never place suede shoes near heat. They must dry naturally, otherwise they will lose their shape. Kiwi Fresh Force shoe deodorant with dual spray applicator is designed for active outdoor shoes, such as golf shoes, football and hiking boots.
Shoe care products should be applied to new shoes as well, which should be protected before you wear them for the first time.
Whenever you want a good protection for your shoes Kiwi offers you a wide range of shoe care products, which have the reputation of high quality and easy-to-use. If you want to preserve the quality of your shoes, include Kiwi shoe polish into your shoe care kit. While choosing shoe care products, make sure they are suitable for your particular shoes. For more information on Kiwi shoe care products you can visit the company's web site.
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