For Modern Glamour Every Day, Consider Hot Diamonds

Added: 10/01/2006
Marylyn Monroe was on to something when she said, "diamonds are a girl's best friend". Make that hot diamonds. Since their discovery more than 2,500 years ago, diamonds have been highly valued as the most precious gems. With the introduction of basic polishing techniques in the second half of the 19th century, popularity of diamonds has increased, with the four characteristics used to classify them: carat, color, cut and clarity. Though the most natural diamonds are believed to originate from southern and central Africa, important sources have been discovered in Russia, Canada, Australia and Brazil.

The winner of the renowned 2003 UK Jewelry of the Year Award, Hot Diamonds is the brand name of the spectacular collection, made from top quality silver set with diamonds. This tremendous success was achieved in 2003 with the launching of the "Cool Just Got Hot" advertising campaign, held in the United States in Cosmopolitan, Lucky, Marie Claire and Elle. The ads have also appeared in such UK editions as Redbook, Cosmopolitan, Maxim, Elle and Good Housekeeping.

In the United Kingdom the hot diamonds packaging has achieved 50% brand name recognition in about three years, with annual sales of approximately $20 million. Currently Hot Diamonds enjoy phenomenal popularity in 12 countries of the world. In the United States it is distributed by Prismax Management Services of Camden, with hot diamonds having been placed in more than 800 locations nationwide. In addition to the prestigious UK Jewelry of the Year Award, the collection has won the Jewelry of the Year Award in 2001 and has been used in Gucci Collection in 2002.

All pieces of Hot Diamonds jewelry, including matching sets of bracelet, pendant, bangle, earrings and ring, come with their own deluxe packaging, seen as an ideal complement to your exclusive Hot Diamonds jewelry. Each piece is sent to a customer in the exquisite gift bag. Thus, Hot Diamonds makes it possible to enjoy top diamond jewelry at an affordable price. The same design principles of value for money, timeless design and high quality workmanship were embodied in the Hot Diamonds Man collection, featuring the superb pieces of jewelry. Each item of a matching set is available separately.

Recognized as the best selling jewelry collection in the United Kingdom, Hot Diamonds showcases inspired shapes and designs for every occasion. Each elegant piece, from sterling silver rings to necklaces and cufflinks, is designed in an elaborate manner to make you feel glamorous and special. Hot Diamonds Fine classic rings and bands are made from silver with polished finishes, set with diamonds. Ultimate in style, Hot Diamond earrings can be worn for any occasion. Each set features rhodium plating polishing set with brilliant cut diamonds.

With best diamonds and highly polished finishes, Hot Diamond necklaces and pendants are simple yet elegant, sure to attract every woman. Sophistication and elegance are two characteristic features of Hot Diamond bracelets, perfectly polished and set with brilliant diamonds in a unique and unsurpassed style. Classic design and simple style of Hot Diamonds make every piece of the collection a winner. New and striking designs were introduced by Hot Diamonds jewellers of late, dominating Dare to be Square collection. Featured in the collection are elegant watches for modern glamour.

 Each Hot Diamonds watch is a combination of best quality stainless steel with impressive diamonds and Italian leather straps or stainless steel bracelets. Other Hot Diamonds Collections include Just Add Love, Man, In Pink, Simply Sparkle, Cool Just Got Hot, Squared and Go with the Flow.
Are hot diamonds really a girl's best friend? You decide...!

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