Articles of category "Amul"

The word AMUL means "priceless" in Sanskrit. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. Today Amul is a symbol of a proven model for dairy development.

As Amul hit more metros with its ice-creams, ad agencies such as FCB Ulka, through its campaigns based on its `Ice-cream Mood' survey is helping the brand gain acceptance in the new markets with a focus on the take-away home segment. Amul ice-creams are perceived as being superior to other ice-creams based on creaminess, taste and price. After you've tried the rest, you'll come back to the best - Amul ice creams!