Following the merger between two trade associations - the Incentive Travel & Meetings Association and the Corporate Event Association, the new trade body Eventia was established in January 2006 with the vision to become a leading trade organization dedicated to increasing quality and value of events for its members.

The purpose of Eventia can be defined as following: to work in a productive manner to improve the industry's competitiveness and represent its interests at all levels of the regulatory and legislative process; to provide its members with information and advice; to promote public relations; to promote education and training; to promote standards and service and product quality; to promote technology and innovation transfer.

This purpose is similar in many aspects to that of the Corporate Hospitality and Event Association.

There exist two major categories of membership within Eventia, namely Event Organizer Members and Partner Members. The former is comprised of companies that promote, design and manage events for consumer and business audiences, including incentive travel organizers, live communications agencies, corporate hospitality agencies and producers of experiential marketing activity. Included in the partner members are organizations and companies providing support services to Events Industry, like transport providers, hotels, tourist offices, caterers, production support services and entertainment and sporting professionals.

In addition, partner membership of Eventia includes many professional service providers that range from security and cleaning to insurance and recruitment consultants. Other partner members include overseas-based service providers, such as destination management agencies, corporate hospitality companies and regional tourist offices. Eventia's affiliate members are associations, bodies, academic institutions and organizations whose activities are seen as complementary to Eventia's objectives.

Freelance members are another special category, comprised of self-employed directors and managers, providing event organizing companies with freelance services. Since its formation, Eventia has established itself as an organization that promotes top standards of professionalism and best practices among its members. A recognized authority for the events sector, it provides representation on vital issues to Government and regulators, as well as other public authorities in both the United Kingdom and Europe.

All the organization's members, including communications agencies, corporate hospitality companies and production support services among others, are bound by Eventia's Code of Practice, by signing of which they undertake to operate all events and programs in compliance with regulatory, legal and statutory requirements; to adopt the highest level of business ethics in dealing with suppliers and clients; to administer client funds in accordance with all relevant legal requirements and practices; to fulfill business contracts with accuracy and integrity; and to create such work environment that would contribute to productivity and encourage personal development.