Added: 04/25/2006 |
Each Singapore hotel receives great support and promotion by the SHAThe Singapore Hotel Association (SHA) is a representative body of the hotel industry in Singapore. The Association joins about ninety percent of all hotel rooms in the country. Many related businesses such hotel product/equipment and services providers, restaurants, clubs and convention and exhibition organizers are the SHA's associate members of the Singapore Hotel Association.
As a result, the SHA members have a discount access to all equipment and products, ranging from forks to hotel furniture, important to improve their business and facilities. They are also kept informed of new trends and products flowing into the Singapore hospitality industry.
It is a well-known fact that the hotel industry makes a great impact on the hospitality industry overall: a hotels and service reputation, good or bad, is spreading over the world at the velocity of light; hence, there should be put more emphasis on its development and improvement. The SHA promotes business interests of its members and provides a great support to the Singapore Tourism Association, the organization that solely specializes in promoting and maintaining tourism to the region.
The SHA, in its turn, ensures continuing a tourism growth through marketing and promotions, product development, manpower training, productivity improvements and quality assurance. Therefore, as the major representative of the Singapore hotel industry, the SHA plays an important role in the development and growth of the tourism and hospitality industries in Singapore.
In 1983, the SHA started developing training and educational programs for the Singapore hotel industry and set up the SHATEC, The Singapore Hotel Association Training and Educational Centre. Today, the SHATEC is an international school with many projects in numerous countries of Asia and the Indian Ocean Region. The name of SHATEC has changed to stand for the Singapore Hotel and Tourism Education Centre to reflect an international character of the school today.
The SHA's website (stayinsingapore.com) is of a particular interest for both the Association's members and potential visitors to Singapore. A web promotion and marketing is a major inter medium between the Singapore hotels and international tourist. Stayinsingapore.com, managed by the Singapore Hotel Association, is one of the most comprehensive hotel reservation systems for Singapore hotels that offers about twenty one thousand rooms of different categories and rates from over fifty hotels and allows a real-time reservation with an instant confirmation.
The hotels are divided into seven price categories and it is rather convenient to search the hotels according to an average price. The search can be based on area preferences as well. Photos and detailed information of each property is available, or if you want, you may see all the hotels at a glance with a minimal description (category, price, location, number of rooms, etc.).
Singapore has a strong hotel market, being home to the leading Asian hotel companies, such as the Meritus Hotels and Resorts and many award-winning properties like the Orchard Hotel. The Singapore Hotel Association helps them appeal to a larger worldwide audience.
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