It is interesting to know, that short after its foundation Dominoe Pizza offered free pizza to customers, if they didn't get their order in 30 minutes. This way the restaurant tried to provide the best service to clients. In 1980 the offer was changed to $3 discount and in 1990 it was abolished because of numerous accidents in the streets as the delivery drivers tried to make the time limit. Despite the fact Dominoe Pizza faced numerous obstacles from the first day after foundation, the company expanded and in 1978 the 200th Dominoe's franchise opened. In the 1980s the first international Dominoe Pizza restaurant opened in Canada. Originally the chain consisted of three shops, which are represented now by three dots on a Dominoe Pizza box. It was planed primarily to add a new dot for every new restaurant that opened, but taking into account their growing number it become impossible. Dominoe has introduced many innovations in the pizza industry.
These included cardboard delivery boxes, which are used now by almost every pizza restaurant. The modern pizza oven, ingredient logistics and the so-called "Heat Wave", which keeps the pizza hot during delivery, also belong to Dominoe's achievements. Today Dominoe Pizza's aim is to be the best pizza delivery company in the world. It has already gained the leading positions in the USA and is considered to be the leader in delivery operations. The credo of the company is: "Sell More Pizza, Have More Fun!". Its priorities are to take great care of the clients, to deliver food on time and guarantee high image standard at the stores.
Among the Dominoe Pizza franchises is Dominoe Pizza Group Limited. It is the UK and Ireland's leading pizza delivery company, which has its own franchisees. In 1985 the first restaurant opened in the UK, in 1991 - in Ireland. The restaurant chain consists of nearly 350 Dominoe's Pizza stores in a number of towns and cities of England, Scotland, Wales and Ireland. About 8,000 team members work in these stores.
Dominoe has also introduced the system of pizza coupons. The idea is to sell as many pizza coupons as possible. Your income is $8 per coupon sold. If someone buys such a coupon, he can get free pizza per visit. He needs to buy one item at regular price and the second such item they get free of charge. So Dominoe claims that a coupon book buyer can save as much as $120 using the coupons. $75 can be saved on pizza, $50 on Side Items and at least $10 on a free pizza coupon. It is possible now to get your favourite pizza by means of online ordering via the Web and television.
Online orders take more time than the local ones, since online orders go to the headquarters. While delivering pizza Dominoe's asks the phone number of a customer, which is then listed into computer. It helps to find the easiest route to the location, so that the drivers deliver your pizza almost in no time. One more advantage of the system is that it remembers your phone number and address. So when you call for the second time there is no need to ask you for additional information. If you are interested in some facts from the history of Dominoe Pizza or franchising, you may visit the web-site of the company.