There's a lot of potential in partnering with the cell phone business. Media gianticus Disney Corp has partnered with Sprint to offer Disney-branded cell phone service geared for families. Sprint's focus of creating MVNO partnerships continues as Disney partners with it. Benefits for both companies will be huge. The Walt Disney Internet Group and Sprint announced an agreement through which Disney will create the first national U.S. wireless phone service specifically designed for families. The service, called Disney Mobile, will use the Sprint Nationwide PCS Network. Disney Mobile is a wireless service created specifically for families that's unlike anything else out there. It gives parents what they need and kids what they want, while keeping the family connected. Disney Mobile provides advanced tools to help parents manage their family wireless communications.
Disney Consumer Products and Wells' Dairy Inc., maker of Blue Bunny ice cream, are offering a variety of ice creams and dairy products under the Disney brand. Disney partners with Wells' Dairy to develop and market kid-focused, cross-category lines of Disney-branded ice cream frozen novelties and yogurts. The products highlight an array of Disney characters. The product flavor combinations and packaging are truly unique. Each product offers a new taste and sensory experience like S'wiches mini-ice cream sandwiches that change the color of a child's mouth, or Swirl'nMagic yogurt that pops in the mouth.
Toon Disney partners with Reliance Britannia for 'Power Rangers' contest. The channel contacted over 500,000 kids in six cities across India. Toon Disney mobile vans also toured cities in Maharashtra to inform kids about the contest. The Contest: With every pack of Britannia Treat, viewers got one part of the map of the Fortress of Evil. They had to collect all four pieces and complete their map to identify and locate the Dinogems. Six Dinogems had to be located, with the sixth Dinogem revealed on 12 February in a Power Rangers Marathon.
Disney continues to engage, empower and enthrall its kids and adults alike with unique entertainment that no other can match.