Catalina Yachts is probably the world's largest producer of sailboats. Since its inception, over 60,000 Catalina, Morgan, and Capri sailboats have been delivered to satisfied sailors.
When you board a Catalina you find comfort, spaciousness, and efficient layouts. What you won't find until you sail one is how easy they are to sail and how well they perform. All these features have evolved over the years from feedback from Catalina's customers, plus the experience in sailing and building America's most outstanding sailboats.
Catalina, a privately held company, has developed innovative engineering procedures so that in final assembly components are married with a minimum of effort and waste, yielding substantial economy in time and labor. The resulting product is unusually strong, and the designs are unique and stylish.
With its excellent cash position in the industry Catalina is able to purchase most of the raw materials at huge savings as much as a year ahead of actual demand. Catalina passes these savings to Catalina owners.
Those sailors who made purchases of Catalinas in the early 70's have discovered that not only can they sell their Catalina sailboats easily, but they can also expect, in many cases, to recover what they paid for it and possibly more. The owners have made a sound investment in selecting one of the finest sailboats available.
In fact, the great majority of Catalina buyers are day sailors and coastal cruisers who use these sails as the backbone of their inventories. Even those with racing aspirations generally appreciate the Catalina cruise sailboats for casual use and cruising.
From the eight-foot Sabot to the magnificent Catalina 470, Catalina Yachts has developed the most complete range of sailing yachts built today. For over thirty years an unwavering dedication to building well-designed, durable, family oriented boats that are the best value available has resulted in long production runs during which each model is improved and refined. High volume interiors, efficient and spacious family-sized cockpits, and easily managed rigs offering excellent performance are Catalina trademarks. This policy and a commitment to owner satisfaction have created the customer confidence and loyalty which has allowed Catalina Yachts to become the largest builder of sailboats in the United States with manufacturing facilities on both east and west coasts and an extensive national and international dealer network.
Frank Butler, President of Catalina Yachts said, that when he founded Catalina Yachts in 1970, his goal was not to become the largest sailboat builder in the United States. His goal was, and still is to build good boats that are a good value for customers. Accomplishing this requires planning, efficient manufacturing and well-designed Catalina sailboats.
Catalina sailboats do well in a very competitive market, because they are the result of listening carefully to the customers and dealers. This gives the line continuity, helps to avoid overly trendy styling, and insures good resale value for Catalina owners. At Catalina they are especially proud of having the biggest percentage of repeat customers in the industry. For the company management the Catalina philosophy means listening to customers and doing their best every day. On that promise the Catalina family will continue to grow.
Catalina has grown from a small boatbuilder serving the local Southern California market to a major manufacturer with worldwide dealings. Catalina sailboats exports have increased rapidly in the 90s thanks to strong foreign currencies and a reputation for good value with dealerships in the United Kingdom, continental Europe, Japan, Australia, Singapore and Puerto Rico generating sales. Catalina's prospects for further penetration of overseas markets look bright.
By cultivating customer loyalty, main-stream appeal and, a moderately priced product that ages gracefully, Catalina Yachts has not merely survived but succeeded. It's no surprise, therefore, that the managers are upbeat about the future of recreational sailing.