Added: 02/07/2006 |
At travel marketplace you can find information you needOnline travel Market Overview
Normally in a recession, service industries take a hit. But online travel is still one of the largest e-commerce categories in Europe. In January 2002, nearly 95 million people world-wide visited online travel sites. With 50% of European Internet users researching online data to book their leisure trips, the Internet has become one of the most important information sources for the European travel world. Hereby, UK was the biggest online travel marketplace in Europe with 6 million people visiting travel sites. Germany was the second biggest market with 5.1 million users, followed by France with 2.6 million people. Especially in the UK the advent of the no-frills airlines was an important driver behind the high visiting numbers.
The online travel marketplace in Western Europe was worth 4.4 billion Euros in 2001 and represented 2% of the travel market. An increase of about Euros 13.9 billion by the year 2006 may be expected.
The consumer
The typical European on-line e-Travel booker is a well-educated, affluent and employed male, aged 30 ?44, with young children. He lives in large towns and chooses to travel by plane to Western Europe and stays in middle grade hotels for 4 to 7 nights. He spends on average per trip between 205 ? 750 Euros (New Media Monitor).
Forecasts for the European online travel market
"Forrester" analysts forecast that online travel sales will grow from 4.5 billion Euro to as high as 38.7 billion Euros in 2006. The forecast is for online leisure travel alone.
"Phocuswright" predict that the online travel market in Europe will grow by almost 300 percent over the next two years.
"The Practical Nomad Guide to the Online Travel Marketplace" gives you the know-how you need to take advantage of today's most powerful - but most confusing - travel resource: the Internet. In the Guide consumer advocate, Internet expert, and travel industry insider Edward Hasbrouck explains:
How to navigate the virtual library of travel information on the Internet;
How to tell the good deals from the Internet travel scams: a consumer's guide to buying tickets and making travel reservations online;
Tips and tricks for using the Internet while you are traveling;
Do's and don'ts for consumer protection, privacy, and security.
Current travel indicators provide a general overview of the current level of tourism activity in a travel marketplace. All indicators are usually presented on a month-by-month basis and are compared to the same time period of the previous year.
In the web you can subscribe for the newsletter reports, analyzes performance and important trends for travel destinations, airlines, hotel chains, cruise lines, ground transport operators and travel related services. Included and updated each month are key statistical indicators relating to consumers, businesses and key domestic and international travel sectors. Special mid-year and year-end forecast issues are prepared. In addition to receiving mail copies of the newsletters, subscribers have access to the Travel Industry Indicators Website that provides them with an archive of back issues, subject search capabilities, and supplement travel research data
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