American Lodging Association (AH&LA) is the oldest association of lodging properties and companies throughout the United States. In fact, the American Lodging association has existed for more than 96 years and this fact speaks for itself! Since the actual establishment of the American lodging association it has been the voice of the lodging industry, an outspoken advocate, and indispensable resource for the $113 billion sector.
The American Lodging Association is the largest national American trade association for the hotel and lodging industry. It provides the member lodging properties with resources to operate more efficiently and with bigger profit. On the whole, American lodging association is comprised of 52 member state organizations, including Washington, D.C., and New York City.
The bigger the number of members is, the more successful association is, and in this case, the American Lodging association seems the most powerful organization of such a kind at least in North America. Lodging properties - from small economy motels to large convention hotels, to luxurious resorts to vacation ownership properties - first join their state association and then automatically become enlisted into the American Lodging association - two memberships for the price of one! Members of the American Lodging Association are represented at the national level as well as by the partner state associations, which provide many additional cost-saving benefits. With about 10,000 members in the United States and internationally, the American Lodging Association represents more than 1.3 million guest rooms.
American lodging association members benefit from product and service discounts, world-class training, in-depth information, fast research
support, and a wealth of other resources. As the voice of the industry ensuring a positive business climate for hoteliers, American Lodging
association provides advocacy on Capitol Hill, education, marketing, information, and bottom-line benefits.
Member benefits totalize presence in attention-getting full page ads at a fraction of regular cost. Year-long listing and link on American lodging association `s customer website, various value-added, depending on magazine, such as reader response listings and links from publication websites.
The American lodging association has launched a cooperative consumer advertising program, exclusively for members. The program consists of creating themed ads to appeal to a wide range of consumers and placing them, at preferred rates, in a variety of general and special interest magazines.
Both national and regional placements are in the mix, and include some extraordinary values. One cost for each ad position covers everything, including space, creative, website listing, no assessment or minimum or maximum buy-in; buy one ad position or buy 20. So there is no need to explain all the advantages of the American Lodging Association- they are seen through the high standard of American hotels and glad faces of their clients.