Taking into consideration the facts mentioned above, there has been a strong demand for alternatives to sugar-heavy drinks. Sugared drinks cause a rise in insulin, that makes you feel hungry. It also causes the body to store fat. One soft drink per day increases the risk of diabetes by 80 percent, irrespective of your lifestyle. Many fast food companies are trying now to find the way out testing new formulas for light sugar-free soft drinks. One of the largest and successful enterprises Coca Cola Company introduced its diet coke in the United States in July 1982. The product quickly exceeded in sales other Coca Cola drinks. Diet coke was initially sweetened with saccharin. As soon as it became available in the USA, saccharin was changed for aspartame. In the United Kingdom diet coke is sweetened with cyclamates, aspartame, and acesulfame potassium. Those fond of the drink prefer the continental European formula, because its taste resembles the taste of regular coke. A new brand called "Diet Coke sweetened with Splenda" was released in 2005. Many web-sites claim that diet coke is the forth most popular carbonated soft drink in the world. It is popular in 149 countries and is labelled as Coca Cola Light in 46 of them. It is sold best in the United States, the United Kingdom, Germany, Brazil and Canada.
Diet coke is based on an entirely different formula. In 1985 a new coke was introduced, which contained sugar and had slightly different ingredients. In 2004 coke admirers got the possibility to enjoy Coca Cola C2, which contained half the carbohydrates.
In 1964 Coca Cola's rival Pepsi launched its new sugar-free brand Diet Pepsi. Today diet coke and diet Pepsi are popular among people, who require low-calorie food. They are consumed by diabetics and people with other health conditions. They are perfect for people who want to lose weight, as a can of diet coke contains only 1.3 calories. There are several kinds of diet coke: Caffeine-Free Diet Coke, Diet Coke with Lemon, Diet Vanilla Coke, Diet Coke with Lime, Diet Coke Raspberry Flavour. On June 13, 2005 a new variety of diet coke - Coca Cola Zero - was released.
Diet coke is not so safe as we used to think. First of all it is addictive and starting drinking it you may consume several liters a day in the near future. The poison in diet coke is aspartame. It is inherently unstable and breaks down in the can, decomposing into toxins. The National Soft Drink Association objected to usage of aspartame for beverages. Nevertheless it is still on the market and in thousands of food.
Coca Cola enterprises is considered to be the largest bottler in the Coca Cola System. It is the leading bottler for some parts of Europe and North America, the United Kingdom, France, Belgium and the Netherlands. The company was founded in 1986. Its headquarters is located in Atlanta, Georgia. Originally the company's purpose was to collaborate with the Coca Cola Company. Initially independent, they operated in small areas, bottles Coca Cola products and distributed them to stores. The Coca Cola Company started to buy these bottlers in 1980. Today it owns 30 percent of the company.