Aichi - the heartland of world's industry and nature protection

Aichi Prefecture is Japan's leading producer of manufactured products and the heartland of many world top brands in different business spheres. Some, but a few companies, which have their headquarters in Aichi, include Toyota, Makita, DENSO, Brother and Noritake. Being a center of the world's industries, Aichi is also a maintainer of campaigns, dealing with the nature protection and the balanced coexistence with nature.

Aichi Prefecture is located in the center of the Japanese main island of Honshu, Chubu region. The capital of Aichi Prefecture is Nagoya, which is the fourth largest city in Japan. Aichi is known as a center of Japan's automotive and aerospace industries, and the industrial output of the prefecture is higher than of any other prefecture in Japan. Such companies, as the Central Japan Railway Company, the Toyota Motor Corporation, Noritake and Brother Industries, Ltd. have their headquarters in Aichi. The world-known companies, such as Daimler Chrysler, Mitsubishi Motors, Fuji Heavy Industries, Pfizer, Suzuki, Sony and Volkswagen, also operate plants in Aichi.

It is worth noting that one of the largest pottery makers in the world, Noritake Co., Ltd. has its head office in Nagoya, Aichi Prefecture. Today's huge corporation that continues to pursue new markets and new industries has grown from a tiny village of Noritake into an industrial centre due to creative ideas of Baron Ichizaemon Morimura, an important representative of the Japanese commerce in the end of the nineteenth- beginning of the twentieth century. Since 1904, when the pottery company was built in the village of Noritake, near Nagoya, Noritaki has steadily reputed as the world's premier manufacturer of tabletop goods, industrial ceramics, electronic components, environmental engineering and unique products, such as a roller hearth kiln.

Although Aichi is home to numerous industries, accumulated in one area, it is also a supporter of global programs, aimed at the nature preservation and environmental protection. This year Aichi has held the 2005 World Exposition under the theme "Nature's Wisdom", bringing together many countries, regions of Japan and international organizations. The aim of the exposition was to form a new global society that allows a multitude of cultures and civilizations coexist together, as well as to suggest and discuss new directions for solving global environmental problems. The sub themes of "Nature's Wisdom" included Nature's Matrix, Art of Life and Development for Eco-Communities. The event was from March, 25 to September, 25 in Nagoya Eastern Hills with a number of visitors of around fifteen thousand million people.

As for Aichi as a tourist destination, it offers several notable sites to visit. The Meiji Mura open-air architectural museum in Inuyama preserves historic buildings from Japan's Meiji and Taisho eras, comprising the reconstructed lobby of Frank Lloyd Wright's old Imperial Hotel, which originally stood in Tokyo from 1923 to 1967. The tour of the Toyota car factory will be especially interesting for auto lovers and those, who recognize the superiority and high standards of the Japanese auto industry, while many castles in Nagoya, Toyohashi and Inuyama will inspire those, who are interested in the Japanese history and architectural art. There are many spectacular spots along the coast of Aichi, but there are no so many beaches as in other neighboring prefectures. Aichi is the most known for man-made attractions, dealing with the region's history and modern achievements.

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