I have read the other in some newspaper or a weekly that in the long run, only those companies who assure and maintain best customer relations and quality can last in today's cut-throat competitive market. The customer today, being courted with so many alternatives and choices of services and products, has become choosy and demands high quality. The adage, "Customer is the King" has been translated into reality and now the King really feels like one and definitely behaves like one. The customer has the last say on whether a product can be accepted by the market or rejected and with has the power to make or break a company.

In these lines, Nissan Motor Company is a leader. This company brings customer relations to an unimaginable height, literally treating their customers as kings. As a result, Nissan Motor Company will not sell any inferior quality products - since you cannot offer your king anything but the best; they follow each and every complaint and feedback of the customers they have with utmost attentions and dedication - just as you do to the King. And as a result the customer is totally swept of their feet. They say, "Once a customer of Nissan Motor Company always a customer of Nissan Motor Company".

You will never change once you tasted the quality of the Nissan vehicles, the fantastic customer support and relationship they promote and the dependability of each and every product they offer.

I have observer first hand twenty year old Nissan vehicles still running on the road with almost the same freedom as when they were new. The Nissan Motor Company totally delivers when they say they give only quality.

This habit maybe coming from the fact that the people of Japan are very proud of their duty delivery and they measure their worth by the quality of the work they do. They dedicate themselves totally to the task at hand and do not tolerate any type of failure when it comes to their duty to their superiors. This is a exquisite traditions which stems from the Samurai times when a Samurai would give his life without a second thought if he had failed in his duty towards his master or his cause. This ritual suicide was done under no compulsion from outside - just the complete belief that death was more honorable than living with the shame of failure in one's duty. It is a chilling belief, but which was practiced for a long time in Japan.

Today, they may not commit suicide literally but they so much identify themselves with the task they are responsible for that they cannot bear any type of failure or shortcoming. Maybe this is one explanation for the extremely high quality and dependability of the Nissan vehicles and the superlative customer service they are backed up with.

Of course, because of the dedication of the Nissan Motor Company to quality and performance, the customer has shown their appreciation by choosing their vehicles sometimes for life. While the car may not last a life time you can be sure that they will still stick with Nissan when it comes to choosing a new car.