1. Television commercials are huge in this day and age. Nissan dealerships know that people spend many hours everyday watching television. So what better way to reach them than through television? While lying in bed waiting for your favorite show to come back on, if you come across an ad for a Nissan you may just like what you see. They are banking on the fact that you will like what you see and immediately head to the Nissan dealers the first chance you get.
2. Radio spots are also a great way to reach consumers who may be interested in purchasing a new Nissan. They think that if you are driving down the street in your beat up Pinto and hear a Nissan commercial that they may spark your interest, and start heading for the local Nissan dealership.
3. Print ads are also a great way for dealerships to advertise sales or just their facility in detail. Keeping their material in front of the buyer will most definitely up the chances of gaining business. If you are seeking out a dealership to buy a new car at, and happen to receive their mailing earlier in the day you may be more inclined to give that dealer first crack at your business. Nissan dealers are famous for sending out rebate cards in the mail as well. This is a great way to grab business as well. If the consumer has a $500 coupon sitting in front of them they are most definitely going to think twice about heading somewhere else and paying more money.
Overall advertising is the best way for Nissan dealerships to get their name out in the consumer mainstream, and I am sure they will be thinking of new innovative ways to advertise everyday! The second that they stop adverting, the new dealer in town may steal away their coveted business. Nissan know the dangers of not advertising a new car. If they forget that advertising is important not just to them but also to the general public then they are looking at financial ruin. But they also have to choose advertisement that is best for their budget. Of course it may seem that Nissan has loads of cash to spend, but when it comes to advertising they have to have a budget for each country.