Another main factor that played into the Ford bronco concept car being a flop at dealerships was its questionable reliability rating. Starting in the early 90's consumers started to question the reliability of Ford as Japanese auto makers were quickly making up ground in the automotive industry. Products from Toyota, Honda, and Nissan were quickly moving up the charts in the eyes of consumers due to their stellar reliability ratings. Take this into consideration, along with the fact that the gas mileage was not up to par, many people had to think twice about making this their car for the next few years.
These reliability concerns hindered the cars initial sales, but have surprisingly enough helped it out in the used car market. People who are in the market for a used car know that they are not going to get something that does not have a few problems. They are aware of the inherent drawbacks are and more than willing to deal with them. Also, people who buy these used Ford broncos, are mainly car guys who like to work on their own car as opposed to taking it to the dealership. This factor, along with the below average reliability rating (meaning more spare parts would be in demand) began to push sales of Ford bronco parts and accessories through the roof. The consumer quickly realized that they could have a great car that is only a few years old if they could deal with the fact that a few repairs may pop up here and there.
To this day a Ford bronco is still a safe pick if you like to work on your own car, and can deal with the minor reliability issues. If you can put those aside then you are going to get yourself a very nice car. But obviously you have to enjoy repairing your car so that means knowing the ins and outs of a car, otherwise you will be spending every other weekend at your mechanic trying to get your Ford bronco fixed again.