The original classic Ford Mustangs could be ordered with a variety of features. With a variety of different interior, exterior, and drive train options, the Mustang would be able to be ordered as plain, or as fancy, as economical, or as fast, as the buyer wanted. The classic Mustang was designed for everyone and was advertised as "the car to be designed by you" by vice president Lee Iacocca.
To get the name out there and make the country aware of this new car, classic mustang commercials were aired heavily and simultaneously on all of the major television station including CBS, NBC, and ABC. The day after all of these ads ran simultaneously something happened that will probably never be duplicated again. The classic Ford mustangs sold out of nearly every dealership in the country. On the first day alone Ford sold over 22,000 units of the classic mustang. That number went on to grow substantially throughout the rest of the year. By the end of the year the classic mustang was sold to more than 260,000 people across the United States. One thing to remember about this remarkable number is the year. It was 1964! People did not go out and purchase automobiles like they do at this time. And if you think that number was remarkable enough, the number of units sold in its first 365 days of existence reached over 418,000.
The next year the classic Ford mustangs were available as both a coupe and a convertible. The buyer had the choice of four different engines, and two different transmissions. This is what made the classic mustang such a big seller. It offered something for everyone ranging from someone who just wanted one to get around town, to someone who wanted the souped up version that they could race up and down the strip. For the next few years the class mustangs stayed about the same. But then in 1967 a newly redesigned class mustang was introduced. The length and height of this car were beefed up as well as the engine size, which resulted in more power! The 1967 classic mustang was again a solid performer at the dealership selling approximately 472,000 units. The classic mustang will always be remembered for their power and awesome styling that was loved by so many buyers. It is safe to say that this car will always be a classic! Lee Iacocca came up with a hit when he had a vision back in 1961. And thankfully he decided to stick with his vision. These cars have been a huge hit for Ford and if they didn't produce these cars would they of come up with a better car? Or would Ford be just a memory for the manager?
Ford has come a long way since the classic Mustang but you can be sure that there is a picture of a Mustang with a golden frame around it. Just so they can remember that it only takes one car to make or break a company and thankfully Ford was made with their vision.