This is a page that is connected to a page of a Barclays website, which provides a link to the Barclays insurance policies offered by Barclays Bank PLC.
This web page is not the complete information on Barclays insurance policies, but is a very good start of a description of insurance policies that Barclays Insurance offers.
On this page they offer links to automobile, travel, home, and health insurance policies, as well as other miscellaneous insurance information. The advantage is that this page is short and to the point, the disadvantage is that it does not cover as extensively the insurance services, and company background as other insurance websites or pages do.
However, it is partially because Barclays Insurance is only a part of a larger corporation, Barclays PLC, which also offers a variety of home and business banking solutions.
The reputation of Barclays PLC helps the Barclays Insurance to sell itself. Anyone who wants to learn more about the insurance policies offered by Barclays is really learning about Barclays, PLC, the corporation itself.
This is alright, but if a person just wants Barclays Insurance, and does not want any of the Barclays Bank PLC's other financial services. However, it would still be easier for some people if they just could see Barclays Insurance displayed on a separate website, with the search word for Barclays Insurance pointing directly to a Barclays Insurance home page.
Either that, or Barclays Insurance would be wise to put its insurance URL in more search engines, and have it link to a home page instead of a page within the financial institution.
Not everyone would think that would be easier, however. Some people would want to know who exactly is offering the insurance. This is what helps build Barclays reputation as far as offering Insurance policies is concerned.
Nevertheless, a whole separate website, introducing Barclays Insurance would be beneficial to the company.
If Barclays has a separate website just to display various insurance policies they can still include information about association with Barclays Bank PLC, since that is the corporation that is offering the insurance services. Yet, the focus would be more on insurance policies offered by Barclays versus the financial services offered by Barclays.
It does not mean that Barclays Insurance services are lacking. Actually they have very extensive coverage, and very supportive claims personnel. Anyone would be proud to have Barclays as an insurance company. They just need to make themselves a little better known as an insurance company, and not just as a financial institution.
They most likely will do this as their company grows in order to be successful, because that is what most successful companies will do in order to succeed. When they do this, more and more people within the U.K. will be introduced to their services, and will be pleased with what Barclays Insurance has to offer.