Perhaps given a boost by the openness of the Sexual Revolution, the Victoria's Secret catalogues almost single-handedly redefined America's conception of lingerie beginning in the early 1980s. Despite the secrecy promised in the franchise's moniker, each of its stores replaced the modest, tucked-away, department-store displays of women's underwear with an openly luxurious atmosphere that recreated a nineteenth-century boudoir. At the same time, Victoria's Secret decidedly built its image with a fairly conservative, middle-class shopper in mind and avoided any connotations of sleaziness which lingerie might carry. While some critics have contested the sometimes reactionary portrait of femininity developed in the store's designs and in mail order catalogues, Victoria's Secret helped women of all shapes and sizes, if not tax brackets, feel that sensuality need not be limited to models and celebrities.
Rapidly expanding into the terrain of America's malls throughout the 1980s with mail
order catalogues help, Victoria's Secret blossomed from a handful of stores to more than four hundred and solidified its exclusive image by using supermodels in advertising and appending its own label to all of its offerings as a brand name. In addition to volume growth, the company was able to vend a widened range of products with the aid of a popular Victoria's Secrets
catalogues issued eight times annually. While corsets, teddies, and silk pajamas remained at the hub of the Victoria's Secret wheel, home shoppers could buy shoes, evening wear, and perfumes—such as Wild English Gardens and Heather's Embrace—all under a single banner promising both middle-class refinement and daring sexuality.
Victoria's Secrets catalogues
placed added emphasis upon an older age group as the company's target concern. Nevertheless, the company's advertising campaigns continued to exclusively portray supermodels in advertising with svelte, busty figures. Indeed, some critics saw the Victoria's Secret formula of femininity as a limitation to the majority of American women and argued that the company's image (highlighted in mail order catalogues series such as their English Lace line) implicitly promoted an overly bourgeois conception of "good taste." Whatever class and gender ramifications Victoria's Secret might have entailed, the company grew once again with the help of
Victoria's Secret catalogues
throughout the 1990s, as millions of women—and men--continued to fill out their fantasies with the satin-lined aid of offerings such as the Angels bra series and, perhaps Victoria's Secret's single biggest contribution to the public imagination, the uplifting Miracle Bra.
Victoria's Secret Lingerie has a reputation for being glamorous, sexy and sensual. Its design team, using supermodels in advertising,
have been at times inspirational. Victoria's Secret catalogues collections are sophisticated, and fashion inspired and offers a powerful combination of sexy, feminine and sometimes provocative underwear to women. The Angels By Victoria's Secret® collection, popularised by mail order catalogues, is a subtle and very pretty blend of Lace and Matt items made available in such colours as tea rose, smoky blue, and antique brown, very soft both on the eye and in the fit.
The Sequin Balconet Bra and V-string set, featured by supermodel in advertising,
show delicate fern embroidery and the innovative unlined underwire cups inspired by corset boning, together with the very sheer look makes this particular set very provocative, and very sexy. The entire range of Victoria's
Secret catalogues has mix and match functionality that strives to combine comfort with sex appeal and charm.
Angels By Victoria's Secret® Collection consists of nine different bras including a lace demi bra, front close push up bra, plunge bra and full coverage bra. Other items in the collection are a gorgeous Lace teddy with detachable garters, two very pretty lace camisoles one with lined cups, and the very popular lace tanga complimented by matt low rise briefs and a string.
Victoria's Secret catalogues are the tangible proof of the striking variety of items available on the market. This conclusion is fully justified - Victoria's secret catalogues feature supermodels in advertising of various lingerie items. Victoria's secret mail order catalogues contribute to Victoria's secret brand encompassing a greater quantity of lingerie markets all over the world and filling the needs of millions of lingerie lovers.