The first archaeological evidence of cosmetics usage is found in Ancient Egypt around 4000 BC. The Ancient Greeks and Romans also used cosmetics. The Romans and Ancient Egyptians used cosmetics containing mercury. "In the 1800s, Queen Victoria publicly declared makeup impolite. It was viewed as vulgar and something that was worn by actors and prostitutes." By World War II, cosmetics had common application in the West (although banned in Nazi Germany). Other notable events in cosmetics history are detailed in the external link below. In Japan, geishas wore lipstick made of crushed safflower petals to paint the eyebrows and edges of the eyes as well as the lips. The highly competitive makeup industry nowadays does not allow for products that do not correspond to the stringent requirements of modern cosmetic materials. This can be safely said about Avon makeup. It enjoys universal renome and it is not by mere chance that Avon makeup has occupied a special niche in the cosmetics market. Avon lip and eye makeup is known worldwide for being so multifarious. Usually, the goal of wearing Avon makeup is to make the wearer more attractive. For most women that involves simulating the appearance of health and youth. Avon face makeup is worn to present the (idealized) appearance of the smooth, unblemished skin of youth. Avon lip and eye makeup and mascara is worn to make the eyes appear larger, and thus more youthful and innocent. Blush is worn to mimic the appearance of young skin flushed after exercise. Lipstick makes lips look larger, hides imperfections, and can make lips look more like the lips of a younger person, with thinner skin. There is tremendous variety of colors and textures, in this amazing array of Avon makeup products one can definitely find something to their liking, and more importantly, something suitable to their skin type. One sociological survey of Avon makeup (among other things) claims that the role of Avon cosmetics is not just to simulate youthfulness and health, but also, to an extent, sexual arousal. Wide eyes, flushed cheeks, and red lips can all be indicators of arousal, although most women would probably call this style of Avon face makeup "looking sexy." A critique of cosmetics (by Judy Grahn, among other feminists) contends that Avon makeup mimics on a woman's face the effects of a beating. Blackened eyes, bruised cheeks, and bloody lips are another way of viewing "looking sexy." The various forms of Avon lip and eye makeup include lipstick and lip gloss and lip pencil used to colour the lips; foundation and powder, used to colour the face, also for lightening and concealing flaws to produce an impression of health and youth; rouge (blush or blusher), used to colour the cheeks and emphasize the cheekbones; mascara used to enhance the eyelashes, eyeliner and eyeshadow, used to colour and emphasize the eyelids (larger eyes compared to face is a sign of youth); and nail polish used to colour the fingernails and toenails. Avon face makeup concealer is a type of thick opaque makeup used to cover pimples, various spots and inconsistencies in the skin. The quality of service is also not to be neglected. Avon makeup is also very appealing due to the fact that it is rater easy to access and to obtain through a very intricately organized network of dealers and consultants. This means that prospective clients not only have a chance to obtain the desirable product but also receive detailed consultation. This can also be very handy in case a woman is inclined to experiment with her image. Avon is the trademark that is associated not only with decorative, but also healing cosmetic products.