The nature of industrial designer work is planning new industrial products like cars, clothes, buildings, medical products, household appliances, shoes, etc. Industrial designers work in offices and design studios. It is also their work to balance the appearance and functionality of a product. It is the appearance of the product, in a great number of cases, that is the most essential quality. The designer creates a unique "look" for an industrial product and thus helps to boost its sales and develop recognition of the brand. Nature of industrial designer work also may give an already existing product a new appearance that could lead to renewing an almost obsolete product. As a result, customers who already have a certain product are ready to purchase a new version of it just because it has a better design, even though the old product still works. For this very reason, the automobile industry updates their models every year.
Industrial designer work aspects include understanding how the goods are engineered and then manufactured. Industrial designers may also need knowledge about advertising and marketing. They often take psychology lessons that contribute to a better understanding of people and how surrounding objects could influence them. An industrial designer should be broad-minded and know a lot about architecture, photography, art, history and pop culture. Industrial designer and product development teams often work closely together. Cooperation with engineers and marketing specialists aims to develop the best possible design for each product. Industrial design continually increases in scope. Now many big companies employ industrial designers to create trade show exhibits, attractive packaging, improve POS advertising and shop interiors. The best industrial designers work in the world of advertising, art, production and create appealing and
Alongside with consulting with coworkers and clients, researching target markets and product trends, developing design ideas using special computer software, hand sketches and three-dimensional models, controlling products prototype construction and other activities, the nature of industrial designer work includes specialization. Industrial designers specialize on certain products, for instance, cars, footwear, household appliances or medical products. Specialization may be in a certain area. For example, universal designers explore opportunities to make products convenient for all categories of people - young and old, capable of working, and the disabled. Environmental or green designers make industrial products, and their packaging, more environmentally friendly.
Very often designers advance in their career by moving to better-known, larger companies where they can work on more high profile projects, get more advancement opportunities and higher salaries and touch a real nature of industrial designer work. Others may continue to work in their design firm or company and be promoted to managerial positions, controlling the work of other designers, becoming heads of design departments. Designers with excellent managerial skills may open their own companies or be promoted to company executives.