We call to your attention ten recommendations for the beauty journalism. This article is written under the influence and the impression of having read a set of articles about acquant with beauty developments, in which, authors who are badly educated or just plain careless made unpleasant and silly mistakes. I hope that this article personally will keep some of you from making the same mistakes.
This article is supposed to be of great interest to people who represent beauty journalism and potential patients. It was written for those people who are not interested, not informed, or indifferent.
1. Use correct writing. Do not fail to consider the rules of journalism and ethics. The correct spelling of names and surnames is one of the parameters that show the level of education that the journalist has got.
2. The representatives of beauty journalism should not confuse the terms cosmeticians and plastic surgeons. They are not interchangeable terms.
3. Use terminology correctly.
4. Do not state that all miracles of cosmetology are performed on computers only. The professional doctor and clinic will not let this happen. In fact, they have enough examples of photos with real people. If you say so then, you will have to prove your statement.
5. Do not overlook the history of cosmetology. It has existed for centuries and is being developed constantly. Therefore, it is wrong to argue about the state of affair in cosmetology because we are operating with data from the 1980's and 1990's.
6. Do not put readers into the world of technologies, devices, and inventions. It is not necessary to give much detailed information on new hi-fi technologies, if you don't know what you are talking about. In any case, it has been proved that these and many other technical details do not seem to interest 95 percent of the readers who fail to take notice of them.
7. Be especially attentive and correct when comparing cosmetology and plastic surgery. When you write about a person with big eyes, don't forget that in some European cultures, big eyes are the symbol of beauty. In addition, I don't know the aesthetics within the narrow framework in which small eyes would be considered more beautiful than big eyes. Naturally, it doesn't exclude various variants of understanding the beauty of different cultures and beauty of creation that was expressed symbolically with the big eyes in Japan. Big eyes are a symbol of beauty and youth. First of all, cosmetology is the art of beauty.
8. Beauty journalism should not generalize. All of this is for the audience which is ready to see such an art and people don't like the idea of being blinded or fooled. American movies intended for the same audience that watched television movies of a similar genre to be the same thing. But, television movies are less decent and have more bad influences and unmotivated violence.
9. Do not go from one extreme to another. Don't overlook the cultural standards of the United States and Europe, but also don't exaggerate them. In general it is important to note that even the Japanese value system is closer to the European culture than to the American culture.
10. Don't complicate obvious things. It isn't necessary to exaggerate the value of the knowledge. This is because being unaware of the differences and subtleties you could be misunderstood.