Today watch is not a luxuriant item but really essential integral part of personality. Although the era of new technologies provides new possibilities of combining different functions in one device (for instance, cell phone has got possibilities of telephone, pager, calculator, watch, organizer, dictionary, etc.) most people prefer wearing watch as the feature of their individual personality. Therefore, the level of souvenir popularity is still very high. The main purpose aim is still the same - informing the time. However, the field of additional functions is significantly enlarged - the attributing of modern culture is one of the leading. Souvenir watch was always assessed very high; the owner of watch always wears it and everywhere so the present is really significant and important.
Watch always was considered to be the sign of welfare and individual taste and personality. Today the prestige of the watches is determined by the brand-name. Rolex, Orient, Vacheron Consantin, LeCoultre became international names. But the history of wristwatches counts not more than 150 years. The fashion excluded having of wristwatches at least for men at all. Only pocket watch (indifferent shapes, mechanisms, materials and design).
Wrist watches that were called wristlets started being popular (very slightly) among women. They were perceived just as temporal fad and not something serious. From the beginning the problem was connected with size as technologies then gave no possibility to construct tiny and accurate watches.
The situation changed greatly when the possibilities of wristwatches were tested in practice during the wars in the 19th centuries. It became obvious that in war conditions pocket watches became useless. Perhaps, it was Girard-Perregaux who equipped German army with new variant of watches. The facts show that wristwatches also helped to gain victory for British army in Anglo-Boer War. (1899-1902). The troops movements and replacing were coordinated so accurately by the means of wristwatches that the victory became inevitable.
The revolution of wristwatches took place after the invention of new expandable bracelet and afterwards leather straps. But at the moment the popularity of women watches fell down. The company Wilsdorf & Davis was founded in 1905. Today the company is known as The Rolex Watch Company. From the beginning the owner of the company Mr. Wilsdorf made a significant support in the development of wristwatches being their direct proponent. The souvenir watch of this company is in high popularity in business class. If we talk about Rolex or Orient companies not only antique souvenir watch is extremely expensive, the same story is with modern souvenir watches that are presented by different amazing souvenir watch shapes and designs. It seems that at the present the leader of watch industry is