 revlon makeup has an army of loyal fans
Added: 12/19/2005 |
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Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name. Revlon makeup is the trademark that can be very frequently heard and seen. Among other products Revlon eye makeup and Revlon lip makeup stand out tall due to its reputation in the sphere of makeup business.
Revlon is a world leader in cosmetics, skin care, fragrance and personal care and is a leading mass market cosmetics brand. Revlon makeup is to provide glamour, excitement and innovation through quality products at affordable prices. To pursue this vision, Revlon's management team combines the creativity of a cosmetics and fashion company with the marketing, sales and operating system of a consumer packaged goods company. Revlon eye makeup and Revlon lip makeup
products enabled to create one of the strongest consumer brand franchises in the world, with products sold in approximately 175 countries and territories. Revlon's brands include Revlon®, ColorStay®, New Complexion®, Revlon Age Defying®, Almay®, Ultima II® and Flex® and Charlie®.
Starting with a single product - a nail enamel unlike any before it - the three founders pooled their meager resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon makeup was able to offer to woman a rich-looking, opaque product in a wide variety of shades never before available. In only six years the company became a multimillion dollar organization, launching Revlon
eye makeup and Revlon lip makeup that were to become one of the most recognized cosmetics names in America and around the world. Since 1931, Almay joined the Company and helped women look and feel their best with good-for-you Revlon makeup in the most flattering shimmers and shades?all while staying true to the heritage of using pure, hypoallergenic ingredients.
It all began with one woman's delicate skin. In 1930, cosmetics were heavy and thick, made with strong pigments and powerful chemicals, too harsh for the complexion of a lady called Fanny May Woititz. But her husband Alfred was a professional chemist, and a relentless thinker. He started experimenting with his wife's makeup, testing and trying to figure out which ingredients were irritants. He enlisted a renowned dermatologist, Dr. Marion Sulzberger, to help with the experiments. Together they devised Revlon makeup formula for cosmetics that were pure and gentle enough for Fanny May to use every day. When need meets invention, beautiful things happen. Combining the names of the founders, Alfred and Fanny May, Almay was established in 1931 to manufacture their new, gentler Revlon eye makeup and Revlon lip makeup for women everywhere.
Since then, Almay has consistently been an innovator in Revlon makeup purity and safety. Almay was the first hypoallergenic cosmetics brand and continued to lead the beauty industry in firsts. Almay was the first brand to make 100% fragrance-free products, the first brand to disclose all ingredients (long before it was mandatory), the first brand to perform safety testing for allergy and irritation, the first brand to create Revlon eye makeup and
Revlon lip makeup regimens for specific skin types.
Revlon makeup enjoys wide popularity because of the great quality and variety of their cosmetic products. As far as Revlon lip makeup and
Revlon eye makeup are concerned, they not only serve the purpose of efficiently accentuating a woman's natural beauty, but also are on guard of her health as well.
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