Revlon is a world leader in cosmetics, skin care, fragrance and personal care and is a leading mass market cosmetics brand. Revlon hair care is to provide glamour, excitement and innovation through quality at affordable prices. Revlon hair perms and relaxers combine the creativity of cosmetics and fashion with the marketing, sales and operating system of a consumer packaged goods. Revlon hair styling products enabled to create one of the strongest consumer brand franchises in the world, with Revlon hair care products sold in approximately 175 countries and territories. Revlon's brands include Revlon®, ColorStay®, New Complexion®, Revlon Age Defying®, Almay®, Ultima II® and Flex® and Charlie®. Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name. Starting with a single product - Revlon hair care - the three founders pooled their meager resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon was able to offer to women a rich-looking, Revelon hair styling products in a wide variety of shades never before available. In only six years the company became a multimillion dollar organization, launching what was to become one of the most recognized cosmetics names in America and around the world. Since 1931, Almay has helped women look and feel their best with good-for-you Revlon hair care cosmetics in the most flattering shimmers and shades?all while staying true to the heritage of using pure, hypoallergenic ingredients. It all began with Revlon hair perms and relaxers products testing on ladies' delicate hair. In 1930, cosmetics were heavy and thick, made with strong pigments and powerful chemicals. Revlon enlisted a renowned dermatologist, to help with the experiments. Together they devised a formula for cosmetics that were pure and gentle enough for women to use every day. When need meets invention, beautiful things happen. Combining the names of the founders, Revlon was established to manufacture their new, gentler Revlon hair styling products for women everywhere. Since then, Revlon hair care has consistently been an innovator in hair care purity and safety. Revlon hair perms and relaxers was the first hypoallergenic cosmetics brand and continued to lead the beauty industry in firsts. Almay was the first brand to make 100% fragrance-free products, the first brand to disclose all ingredients (long before it was mandatory), the first brand to perform safety testing for allergy and irritation, the first brand to formulate for contact lens wearers and the first brand to create cosmetic regimens for specific skin types. New ingredients and technologies are stringently tested in Revlon hair styling products before Almay uses them. Fewer than 500 of the 10,000 ingredients available for use in cosmetics meet Almay's standard for superior performance. Revlon hair care products can not change the facts predetermined by the genetics, for example such aspects as the number of follicles and their diameter are there to stay. However, Revlon hair perms and relaxers as well as Revlon styling products can improve the way your hair looks in short time. Negative effects of low-drying, styling, brushing, spraying are corrected by Revlon hair care products. Revlon's motto: "Beautifull hair - a man can get lost in it!"