The term "postmodernism" is applied to an extensive set of development in philosophy, critical theory, architecture, literature, culture and art, which are in general described as either in reaction to, emerging from, or replacing modernism. The typical characteristics of postmodern style are digression, eclecticism, irony, collage and pastiche. Such movements as magical realism in writing, architectural deconstructivism, neo-romanticism, maximalism and pop art frequently called postmodern. Theorists of postmodernism describe postmodern art as a reversal or conflation of deep-rooted modernist systems.

This reaction is rooted in various parts of the history. As it was mentioned before, the movement came to be known as Post Modernism. The transformation, which in reality began in the late sixties, gathered strength in the early eighties. Post modernism industrial designers were impacted by the blurring of mass culture and fine arts formerly observed in the Pop Art trend and also by the nostalgic renewal of a sort of Victorian eclecticism. Once again surface decorations were fashionable and were actively used by post modernism industrial designers. Other design styles were freely drawn on and also found its ways in the work of post modernism industrial designers.

Luigi Colani is unquestionably one of the most famous post modernism industrial designers of contemporary time. However he is one of the most controversial designers as well. Some professionals distinguish him as a design entertainer or a professional critic, while others nearly worship him as a philosopher and a genius.
As an industrial designer Luigi Colani designed products such as aircraft, cars and motorcycles and he also worked on common everyday items that we use every day. Luigi Colani designed products such as furniture, sport equipment, bathroom appliances, household goods and other electronic equipments, cameras, computers, frames and jewelry. For instance, he is an author of the CANON T-90 camera. This camera won the camera of the year award in 1987 and started the trend for ergonomic design in cameras and this design is prevailing today. Luigi Colani's another great achievement was the round shaped car, Mazda MX-5. It also started a trend for car designers.

Hans Hollein is also one of the well-known post modernism industrial designers. He was born in Vienna, Austria in 1934. He showed a gift for drawing early in his life.
Hans Hollein has been portrayed as an architect, artist, teacher, author, a designer of silverware and furniture. In 1956 he graduated from the School of Architecture, Academy of Fine Arts, in Vienna. He received a Harkness Fellowship award and it gave him the opportunity to take a trip to the United States.

After Hans Hollein worked in architectural firms in the United States and Sweden, he decided to settle in Vienna where in 1965 his got his first order: a showroom and a shop twelve feet wide for a candle maker. Architectural Forum magazine referred to it as to a very small commission, but it brought international attention as well as the $25,000 Reynolds Memorial Award. This work is well known as the Retti Candleshop.