As of 2005, the cosmetics industry is dominated by a small number of multinationals that all originated in the early 20th century. Usually, the goal of wearing Nina Ricci makeup is to make the wearer more attractive. For most women that involves simulating the appearance of health and youth, (idealized) appearance of the smooth, unblemished skin of youth. Nina Ricci flawless multicorrector, is worn to present the mascara is worn to make the eyes appear larger, and thus more youthful and innocent. Nina Ricci colour powder is worn to mimic the appearance of young skin flushed after exercise. One sociological theory of Nina Ricci makeup (among other things) claims that it's role is not just to simulate youthfulness and health, but also, to an extent, sexual arousal. Wide eyes, flushed cheeks, and red lips can all be indicators of arousal, although most women would probably call this style of Nina Ricci makeup "looking sexy." The various forms of Nina Ricci makeup include lipstick and lip gloss and lip pencil used to colour the lips; Nina Ricci colour powder, used to colour the face; Nina Ricci flawless multicorrector for lightening and concealing flaws to produce an impression of health and youth; rouge (blush or blusher), used to colour the cheeks and emphasize the cheekbones; mascara used to enhance the eyelashes, eyeliner and eyeshadow, used to colour and emphasize the eyelids (larger eyes compared to face is a sign of youth); and nail polish used to colour the fingernails and toenails. Later, Nina Ricci would launch the Oc?ane product line (1955) with a concept very much in the mode today: its formula contains very pure seawater enriched with algae and trace elements. Nina Ricci colour powder has a sensual love for women. For them, the company has created the most delicious of lipsticks, - a pink lipstick, the first pink lipstick scented with natural Bulgarian rose. The powders are scented with "seduction" and their colours contain an infinity of nuances with a palette of 18 shades. Nina Ricci flawless multicorrector makeup "objects" are little works of art: refined powder boxes, ornate finely-gilt cases, real jewels for the lipsticks. The ingredients of Nina Ricci makeup may also surprise those who use them. Nina Ricci colour powder, for example, can contain the shimmery substance of fish scales called "pearl essence". Pearl essence is obtained primarily from herring and is one of many by-products of large-scale commercial fish processing. This is rarely used due to the high cost and extreme fragility of this type of colorant. The primary source of the pearlescent shine used in Nina Ricci flawless multicorrector is mica, a natural, mined mineral. The mica, which is translucent, is coated with a very thin layer of titanium dioxide. This coating causes color to appear through interference effects with the mica; varying the thickness of the titanium dioxide changes the color. It is Nina Ricci colour powder and Nina Ricci flawless multicorrector that you should turn to if you want your face to look as if you have just applied makeup.