Nike athletic clothes with built-in electronic equipment have been on the market for some years now. However, smaller companies which produce the components for this clothing line are actively engaged in creating better Nike athletic clothes. The Nike label is known the world over. They have used their industrial and marketing capacities to make new kind of clothing.
Some of the largest sports largest firms in the world are competing for business partnerships with Nike athletic shorts. Bill Bauerman, one of founders of company NIKE, was the trainer on running and athletics at Oregon University in 1947-1972. In 1972, Bill Bauerman becomes the trainer of the Olympic track and field athletics team of the USA. Bill Bauerman has understood already that special clothes and shoes are essential for a sportsman for good results, except for excellent physical preparation. That was the beginning of Nike athletic clothes.
Bill Bauerman tried to make each sportsman the best; they were as children for him.
Bill Bauerman did all that for the sake of sports, and for the future. Already at that time, Bill Bauerman started to make footwear by himself. It was much more professional, more qualitative and cheaper than the footwear made by leading firms on the market.
Fill Knight was a student of Oregon University when he met the trainer on running Bill Bauerman. In consequence, their acquaintance developed into long and profitable friendship.
After his graduation at the university, Fill Knight got to work learning the ins and outs of business management and after a while wrote material on research of the market. He finds out that it is possible to break the German monopoly in the American sports shoe industry by means of the Japanese hi-tech and inexpensive sports footwear.
In 1962, Fill Knight went to Japan to visit the most well-known sports company Onitsuka Tajger. He presents himself as the representative of the company "Blue Ribbon Sports" and his visit results in the first presentation of the Japanese market in the USA. After returning to the States, Fill Knight brings Nike athletic shirts to his former trainer so that to estimate quality and potential of Nike athletic shirts.
Bill Bauerman and Fill Knight came to a conclusion that with small alterations; Nike athletic clothes would turn out to be high quality and inexpensive. In 1964, Bill Bauerman and Fill Knight signed a partnership agreement, and established the new company under the name Blue Ribbon Sports. Each partner contributed $500. With this money, they bought 300 pairs of sport shoes. Forty years later, 500 dollars will get you one pair of Nike designer shoes. How times change!
They carried out the first sales directly from garage of family Knight. Under the arrangement, Fill Knight was engaged in sales and Bill Bauerman improved qualities and functions of shoes and clothes. In 1965, the company had a first constant employee - Jeff Johnson, as it was not a permanent job both for Bill Bauerman and for Fill Knight.
What was the most important thing that created a future to Nike athletic clothes? They believed and trusted in the future of their business. Another important element was that they both were sportsmen and knew the needs of athletes! They trusted in the future for their business and were ready to work at it.
Nike athletic clothes. More than a name...it's a way of life.