Modern art deco industrial designers are also known as product designers who draw up the plans for new products and everything, which comes in from can-openers to computers, various surgical instruments to forklifts. It is a common knowledge that when art deco industrial designers are developing a new product they should keep a smooth balance between appearance and functionality. For example, when industrial designer is working on the stethoscope he or she will ideally devise the one which is more attractive and easier to use comparing with other stethoscopes available on the market.
So, appearance is rather important for the products of mass production. It is even more important than quality (in some cases). By creating a certain design for the products, art deco industrial designers help develop specific brand recognition, which promotes the sales of the product. On the other hand, market specialists believe that giving an established product a new and improved look can lead to the so-called artificially accelerated popularity (meaning that people who already own the certain product are likely to buy a new one just for the reason it looks better even in case the old one looks fine). For this reason, the majority of car manufacturers update their models each year.
All the art deco industrial designers must take into consideration a number of important factors (while developing a new look of the product). The list of them includes production costs, manufacturing and distribution limitations, ease of use, target market, safety and comfort, etc. So, these are the most common issues all the art deco industrial designers must deal with to achieve the best results. On the other hand, they should not forget about the necessity of deep knowledge in area of multiple disciplines.
It is rather important for art deco industrial designers to understand how the products are engineered and manufactured, need to be aware of advertising and marketing. As a matter of fact many of industrial designers study psychology in order to have better understanding of how people interact with objects surrounding them. So, art deco industrial designers usually know a lot about photography, art, history, pop culture, architecture, etc. By the way these people work closely with people from various product development teams, which include engineers, marketers.
According to recent studies in the area of art deco industrial design Raymond Loewy, Charles and Ray Eames. Speaking about Raymond Loewy it is necessary to admit that he radiates the charisma, which has been attracting public attention during the last fifty years. His unique lifestyle included at various times country homes in southern France, Mexico, Palm Springs, Long Island and at the same time luxurious urban apartments in Paris and Manhattan. His worldwide image was reinforced by his outstanding design offices not only in Chicago, New York, Los Angeles, but also in London, Paris, Sao Pauli and other cities (just like well-known Charles and Ray Eames).