Eye makeup has become extremely important for many women worldwide. Small changes in the makeup can easily change the entire look. That is why women take eye makeup very seriously. Women's tenacity to the makeup products testifies to a growing demand for different cosmetic and makeup products, so, the number of cosmetic companies producing all sorts of makeup products in the modern market is getting increasingly high. Almost any makeup and cosmetic company has numerous lines of eye shadow, eye liner and mascara products. A great variety of companies and products allow each woman to find whatever product she can be looking for.
Of all the eye makeup products, mascara is probably the most commonly used one; it can be found virtually in every woman's hand bag. Women use mascara during the day - to thicken or to lengthen their eyelashes. However, hardly any woman can recll when and where the first mascara was introduced.
The mascara history is quite short. It was at the beginning of the 20th century that the world leant about the first mascara. In 1913, chemist T. L. Williams made the first mascara for his sister Mabel. In Williams' times, mascara ingredients included solely coal dust and vaseline. The effect produced by the early mascara was astonishingly great, so, Williams started selling it. Soon thereafter the cosmetic company "Mabelline" was set up. The company was named after T. L. Williams' sister. Today "Mabelline" is known for being the leading company in production of cosmetics and makeup (including mascara).
Until 1957, mascara existed in the form of a cake (mascara pigments were mixed with wax). So, women had to wet a brush, dip it in the cake, and then apply to eyelashes. In 1957, the situation had changed, when Helena Rubinstein - one of the well known makeup manufacturers - introduced the new Helena Rubinstein mascara. It was a breakthrough in mascara history. This new mascara looked just like most of the modern mascaras: it had a tube and wand applicator. That significantly eased life for many women who used mascara for a makeup. Certainly, mascara has become much more popular, too.
Because of the wide use of mascara, there is also a great amount of information about mascara history and mascara usage. Though Helena Rubinstein mascara has made application of this makeup product much easier, beautifying one' eyelashes with a mascara still requires experience. Besides, one should remember that matching mascara with the rest of the makeup is extremely important.
The modern makeup magazines as well as Internet sited dedicated to makeup offer numerous tips on the mascara usage. Making oneself acquainted with this information will significantly facilitate applying an eye makeup.
Of course, these improvements and the new ingredients used in mascara manufacture made a great progress in the mascara history. However, it should be remembered that the chemicals added to modern mascara can be potentially dangerous, so, you have to be extremely cautious. To avoid side effects, it is recommended to use natural cosmetics and makeup.