Added: 03/21/2006 |
Luxury Hotels -- Steps to ReformationWithin a couple decades the world's hotel business has achieved its peak of development. Different hotels all over the world have been built, and they are constantly filled with tourists. With increase of offers coming from hotel business representatives, demands and desires of hotel service consumers are progressively becoming more sophisticated. So, there are special kinds of hotels established to meet the highest demands of any customer.
These hotels are called luxury hotels nowadays.
The reason for luxury hotels consideration to be the best-in-class is their ability to satisfy every desire of any client. Moreover, these desires are satisfied after the only one call and usually - for fantastic price.
Luxury hotels are becoming more and more popular and expensive because visitors can wish everything they want there, and they really like it. However, experts indicate that this aspect of business tactic is, of course, very successful in the short-term period but doesn't offer positive perspectives for long-time growth and development.
Having got used to luxury services and conditions, rich visitors want to get even more. So, some years ago, luxury hotel business owners felt that they need to offer something better than they did because the idea of luxury hotels of existing kind started to show its weakness.
Competition brought up the idea of boutique hotels. They are not just expensive hotels where a wide variety of services is available. The main attracting feature of boutique hotels is provision of personalized comfort and facilities to every visitor.
Boutique hotels were first established in 1980, and they are still believed to be the most popular kind of hotels in the world. Morgans Hotel in New York is considered to be the first boutique hotel in the world. Soon after its foundation, boutique hotels started to appear in many big cities including London, New York and San Francisco.
In a very short time boutique hotels enticed the major part of the richest luxury hotels' visitors. And they go on enticing them now, because they offer something more than just luxury service.
These kinds of hotels has been developing and evolving over the last several decades. So, what are the boutique hotels 2005? Boutique hotels are usually small with only 30 to 100 rooms. However, in big cities; the hotels of this kind are sometimes bigger and can receive 200 and even more visitors.
Boutique hotels offer extra class services. In most cases they provide dining facilities, bars and restaurants, telephone and Internet connection, cable or satellite TV, very comfortable rooms and a style that can only be coined as "homey".
It goes without saying that boutique hotels are very expensive. Sometimes boutique hotels' rooms cost several times as much as luxury hotels' rooms. That is why it is boutique hotel which becomes a choice of the wealthiest people in the world. Luxury hotels are no longer the height of comfort and prestige.
However, according to expert's point of view, the business is not going to fall into decay. Luxury hotels are on their way to re-branding and getting new target auditory and consumers of new kinds. Luxury hotels should get rid of the image of the most prestigious and glamour places because they are not now. They should pay attention to serving a wide spectrum of well-to-do people, like successful businessmen and C-level managers, who strive for convenience, not for luxuries.
It is predicted that luxury hotels will find their new niche soon, giving them an image of the highest prestige over boutique hotels.
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