Men, female, children's clothes and footwear, cosmetics, various fashionable accessories, Mossimo women's shirts, Mossimo wrap shirts and Mossimo turtlenecks - the choice is wide! The company based by the student of architecture and business, Mossimo Giannulli, began from releasing sports shirt with the author's design. Mossimo has quickly grown and has quickly ruined afterwards. As a result, the company has been actually sold to networks of discount shops Target that now releases daily clothes and a set of other qualitative goods under this mark. Mossimo (which has changed its name from Massimo) remains the main designer and the holder of two-thirds of the company's stock.
The illusion of omnipotence makes its effect. It is possible to meet many heads of the supreme rank, confident that they can supervise factors on which the success or unsuccessful outcome of the Mossimo women's shirts depends. Such heads are in authority of illusion of own power. They do not see necessity for watching changes, which occur in world around! They believe that can create conditions in which their firm will work. Moreover, they trust that for this purpose their one talent and aggressiveness is enough.
As if representatives of an author's cinema, they start to count themselves authors of the company or further authors of the branch in which they work. They see the task in realizing their own creative vision, imposing the will to rebellious partners and giving the necessary form to surrounding inert formations. In their opinion, other employees of the company are necessary only for an embodiment during a life of representation existing at them about the ideal organization
The person that mans the rudder of the company really possesses the certain share of genius. Probably, he will have illusion of own omnipotence, which considerably grows. Un Vann knew that he was the genius in the field of technical development. This consciousness has suggested an idea that his mental abilities and diligence will be enough for the salvation of any problems arising at the company. Mossimo (producer of Mossimo women's shirts) possessed a special feeling that allowed him to catch tendencies of development in the sphere of fashion. Gradually he began to count himself the genius of business, who could do without the help of the qualified and skilled managers. By words of analytics Merrill Lynch Brands the Goal, Mossimo women's shirts have fallen victim to own image, by thinking they had the market cornered.
Only when the plan of prompt expansion developed by him has failed because of the over expenditure of means, late deliveries and imperfection of available systems, he has refused the unjustified ambitions. The most refined natures achieve it, not raising a voice and not making demonstrative gestures. They revel in contrast between seeming insignificance of the actions and scales of received effect. At the same time, there are many of those, who use the return approach and speak in raised tones.