Added: 01/16/2006 |
Look Good and Feel Good While Wearing J Lo ApparelIt is now hard to tell when stars started to run their own business that has nothing in common with their star career. A fashion business doesn't relate much to an actor's or singer's career. First attempts to combine cinema and commerce have taken place quite recently. Presently the Hollywood Planet network doesn't amaze anybody so what can we say about wear collections created by show business stars? Jennifer Lopez is no exception and she has already put on the market her collections of apparel.
The apparel covers a wide audience - there one will find kids, men's, women's lines, lines for full-figured people - in short everybody can choose wear that he likes best. This diverse choice amazes - J Lo seems to be focused on the fashion market seriously. The Jennifer's company Sweetface Fashion has recently signed a contract with a Swiss company named Toroil engaged in the distribution of underwear by J Lo in Europe. The European dynamic market gives a great opportunity for Sweetface to achieve the strategic goal - making J Lo apparel a global brand.
The history of J Lois brand was editorializing in press lots of times. To work on her very first collection in 2001 J Lo got professional designer Andy Hilfiger to take part in the process while leaving a creative management to her own judgment. And again Jennifer offers J Lo apparel dedicated mostly to youth and young people. The style by J Lo is semi-sports semi-sexual what is very attractive for youth. The targeted audience is aged 12-25 those who attend movie houses most of all. So, J Lo rather sells her star image than apparel. However, presently a fashion for women's sportswear is gradually fading away and velour suits, a zest of recent J Lo collections, need to be replaced.
However, that may be, in the recent fashion show Andy Hilfiger announced that the following collection will be more intellectual, more refined than the J-Lo collection. "Less sports more suede - this is a more refined collection", Andy says. As The Guardian notices that this collection is a more "refined" is seen from the price ($150-600). Such pieces from J Lo apparel as J Lo hooded sweaters and J Lo women's three-piece cold weather set are very popular among young women. However, the following collections by Jennifer will be focused on a more refined audience.
The Guardian quotes the words of famous fashion observer Plum Sykes, "Jennifer Lopez has a great sense of style and chic. If you take into account her personal wardrobe, I think people will like J Lo apparel". However, celebrities as designers don't really sell stylish wear in the literal sense of a word. They sell their "star image". It is normal but celebrities create significant things in the field of fashion quite rarely. However, J Lo apparel may be now on the crest of popularity. The style tries to combine a street culture, sensuality and femininity. If you share J Lo`s lifestyle, buying underwear from her collection is the best way to touch to her image and raise your own self-reliance. Of course you could just settle for a signed autograph instead.
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