helena rubinstein skin care is a proved expert in this sphere Added: 12/20/2005

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Helena Rubinstein is a world leader in cosmetics, skin care, fragrance and personal care and is a leading mass market cosmetics brand. Helena Rubinstein skin care vision is to provide glamour, excitement and innovation through quality products at affordable prices. Beauty, physical attractiveness and sexual attraction are determined by the prevailing culture, i.e. each group within a society will have its own consensus of ideas, beliefs, and behaviours and it is constantly changing over time. In cultures where pale skin is valued, people modify their behaviour to avoid acquiring a tan or use face paints and whitening creams (e.g. in Europe in the Middle Ages and in China, the only people who had dark skin were the poor peasants; the aristocracies therefore valued pale skin as an indicator of their wealth and often relied on lead or other poisonous ingredients in cosmetics to create the lustrous white complexion seen in portraits from the sixteenth-century onward). As of 2005, the cosmetics industry is dominated by a small number of multinationals that all originated in the early 20th century. Of the dominant firms, the oldest and the largest is L'Or?al. The true market developers were the 1910s American trio Elizabeth Arden, Helena Rubinstein and Max Factor. Helena Rubinstein skin care products are heavily marketed and advertised on television, with the promise of looking younger and the reduction in visible wrinkles on the skin. Traditionally, they have been targeted towards women, but products like Helena Rubinstein hydro urgency baume and Helena Rubinstein anti-ageing comcentrate specifically targeting men are now common, often sold as part of collections of men's grooming and skin-care. This change may be due to the fact that many societies in recent years has seen an increased focused on young looks, including in men, and some men report that they feel it is easier for younger-looking men to get attractive job than it is for older-looking. Helena Rubinstein engages in the manufacture, marketing, and sale of skin care, fragrance, and hair care products worldwide. It also licenses Helena Rubinstein skin care and cosmetics sold under various brands. Its skin care products include Helena Rubinstein hydro urgency baume, Helena Rubinstein anti-ageing concentrate, moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products for women and men. The company's makeup products comprise lipsticks, mascaras, foundations, eyeshadows, nail polishes, and powders, as well as compacts, brushes, and other makeup tools. Helena Rubinstein offers various fragrance products for women and men, including eau de parfum sprays and colognes, as well as lotions, powders, creams, and soaps that are based on a particular fragrance. The company's hair care products include hair color and styling products, shampoos, conditioners, finishing sprays. The company distributes Helena Rubinstein skin care products through department stores, specialty retailers, upscale perfumeries, pharmacies, and prestige salons and spas, as well as freestanding company-owned stores and spas, stores on cruise ships, in-flight, and duty-free shops. Helena Rubinstein skin care products will have a very long-lasting effect on your skin, making it soft and gentle on the permanent basis. Regular application of Helena Rubinstein anti-ageing concentrate or related Helena Rubinstein hydro urgency baume can provide a great assistance to those willing to look young and fresh for as long as possible.

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