There are a lot of General Motors designers but only few of them could be recognized as famous General Motors designers such as Larry Shinoda and Bill Mitchel. Lawrence Shinoda Kiyoshi (Larry) was born on March 25, 1930. He was a recognized automobile designer who was well known for his designing work on the Ford Mustang and Chevrolet Corvette.
California is the region where Larry Shinoda was born and he liked to spend his spare time during WW II in a Japanese internment camp. In Los Angeles he tried to enter the Art Center College of Design but unfortunately he was got out, and after that he decided to go to work for Ford Motor Company in the middle of twentieth century (1955), after that Packard, afterward General Motors in 1956. It's very interesting fact that working with chief of General Motors Corporation design Mitchell Bill and chief engineer of Corvette Zora Arkus-Duntov, Larry Shinoda improved development of concept cars that in the end transformed into the Corvette Sting Ray 1963 and the version of 1968, patterned after Mako Shark show car of Larry Shinoda.
As you may know Henry Ford II in 1968 hired Knudsen (former executive of General Motors) to be Ford president. Bunkie Knudsen proposed Shinoda to join the Ford team with hopes of improving the sales and styling of lineup of Ford. First project of Larry Shinoda at Ford was the Boss 302 - high performance Mustang. Corresponding to mass media Larry chose the "Boss" name as a respect to Knudsen. One of the greatest General Motors designers managed the Mustang design models during 70-73 of the twentieth century as well, but after Knudsen's release in 1969 from Ford Larry Shinoda decided to leave it too. Some time later Larry Shinoda organized an independent firm of design and also worked for General Motors, Ford, and some other small aftermarket companies.
William T. Mitchell or Bill Mitchell is one of the most famous General Motors designers; he was born on July 2, 1912. Bill Mitchell was an important designer for General Motors from the late 30s to the late 70s of the twentieth century. In the late 1950s Bill Mitchell succeeded Earl Harley as Styling Vice President. Buick Riviera and Chevrolet Corvette were the greatest cars designed by Bill Mitchell.
On September 26, 2003 Chairman and CEO of General Motors Rick Wagoner reported the retirement of Wayne Cherry who was the General Motors design chief, and Ed Welburn appointment as only the design chief number sixth in great 95-year history of General Motors.
Ed Welburn, body-on-frame architectures executive director for General Motors Design, would become design vice president on 1-st of October and fully assume responsibilities of Cherry. Additionally to General Motors Design day-to-day management those responsibilities comprise GM North America Strategy Board membership and care of Global Design Council of General Motors.
Thus, there a lot of high quality designers who worked during long history of General Motors, but B. Mitchell and Larry Shinoda are the greatest.