 Frederick's of hollywood lingerie selection is absolutely stunning
Added: 01/09/2006 |
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Frederick's of Hollywood is a well known retailer of lingerie in the United States, with stores in most modern shopping malls across the USA.
Frederick's of Hollywood lingerie selection is targeted at making ladies feel feminine in the world, which is primarily in favor of unisex. Frederick's of Hollywood bras and panties, Frederick's of Hollywood catsuils stiletto heels are all aimed at adding a shade of luxury and romance to dull life.
In 1946, when Frederick Mellinger started his mail order company for lingerie, it is unlikely he imagined that fifty years later, his company would own over 200 stores operating in the US, together with the mail order business accounting for some 47% of revenues, and distributing as many as fifty million catalogues per annum.
When Frederick Mellinger returned from WWII in 1946, he brought with him the idea of selling a sensuous and sophisticated European style of lingerie to American women. When good girls wore white cotton panties, Frederick's
of Hollywood lingerie selection caused a hullabaloo with his raunchy black panties, bras, and nightgowns.
Having only a limited success in New York with Frederick's of Hollywood bras and panties and Frederick's of Hollywood catsuils stiletto heels collections, Mellinger moved to Hollywood a year later and renamed his company "Frederick's of Hollywood".
Frederick's of Hollywood lingerie selection was an instant smash with the Hollywood's film stars, complementing their glamorous lifestyle and image of the time. Frederick's of Hollywood launched a constant stream of new and pioneering products, from the first padded bra in 1947 to the "Rising Star," the world's first push-up bra 1948. During the fifties, Mellinger had the nous to market his Frederick's of
Hollywood bras and panties, and Frederick's of Hollywood catsuils stiletto heels collections in both men's and women's magazines, a strategy
which proved very successful.
Many of Mellinger's achievements were owed to his understanding of women, and the fact that lingerie could make women feel beautiful. This, together with the association he had made with the glamorous Hollywood movies of the time, led fashion-conscious women to seek out his pointed, cone-stitched bras, sold under brand names such as Missiles, in their droves.
Frederick's of Hollywood
lingerie selection had become a trendsetter. In the sixties, the "Cadillac" bra was launched, and soon became the company's bestseller. Other
Frederick's of Hollywood bras
and panties, and Frederick's of Hollywood catsuils stiletto heels innovations included the front-hook bra, bras with shoulder pads, padded girdles, and body shapers. By the seventies, when women were demonstrating and 'burning their bras' outside Frederick's of Hollywood's store, he had enough media sense to proclaim in public that the "law of gravity will win out." It was an incredible publicity coup, and sales of
Frederick of Hollywood lingerie selection bras soared across the continent.
It was Frederick's who introduced the thong to American women in 1981. However, a little later, Mellinger had seen the risk in Frederick's of Hollywood bras
and panties collection associating itself too unashamedly with explicitly sexual lingerie. Conventional American women wanted good quality Frederick's of Hollywood lingerie selection, which was soft and sensual, but certainly not seedy; Nevertheless the thong still became one of fastest selling items around the world, despite this caution.
Mellinger always had an aptitude for picking up and coming celebrities to work with as models. Pamela Anderson Lee for example, appeared in his lingerie catalogues and later landed a role in Baywatch. In 1989, Frederick has opened the world's first Lingerie Museum to huge success.
Frederick's of Hollywood lingerie selection contains the lingerie items, each of which is sure to bring the lady's charm back and enhance it. Frederick's of Hollywood bras and panties, Frederick's of Hollywood catsuils stiletto heels are sure to set you in a festive mood. Every item in the Frederick's of Hollywood lingerie selection is truly inspirational to wear.
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