Today's woman is more knowledgeable about lingerie than ever before. She is confident enough to wear the latest lingerie sets that complement her outerwear perfectly, or to choose her favourite items of underwear
from frederick's of hollywood
lingerie retailer and mix them up to suit her mood or purpose. By the 1980s, a rounded breast and the padded bosom were back with a bang, and wired bras became a top sales item. The fitness craze continued, and the well-cut and contoured bra essentially grew from the sportswear worn in fitness and health clubs of the eighties. Power dressing popularised by the television series Dallas heralded the trend towards designer wear. Professional women wore stylish miniskirts with high-heeled shoes and rigorously tailored jackets together with the now famously padded shoulder. Underneath women wore silky camisoles and lacy bras. Such retailer as
frederick mellinger grew in prominence, as women demanded a softer styling and sensuality returned, bringing back a basque revival together with its matching briefs and stockings.
Women at this time longed to wear something lacy and luxurious underneath their outerwear. Avant-garde designers like frederick mellinger started to play with the concept of underwear as outerwear, where corsetry and bras were utilized as fashionable outerwear, inspired by the punk street fashions of the late seventies. The publicity and exposure that ensued guaranteed that fashionable
lingerie was to be found in
frederick's of hollywood lingerie retailer in the 1990s.
The centre of interest in lingerie during the 1990s was without doubt the bust. It was the decade of the supermodels and the contradiction between slim almost anorexic bodies and the well-endowed bosom.
Frederick's of Hollywood lingerie retailer responded to the needs to those with a larger bust, with a new line of "second skin" underwear in flesh colours, designed to expose and camouflage the breast at once. Frederick Mellinger developed a trend for slip dresses, made of satin and lace, and indicated the revival of the petticoat, but as with the corset, no longer were these slips to be hidden under layers of our outer clothing. Frederick Mellinger as well as many others continued to use the traditional corset as a source of inspiration for their haute couture designs and a sexual "look-but-don't-touch" fashion asserted itself.
Being the major shareholger of
Frederick's of Hollywood lingerie retailer, Frederick Mellinger dedicates himself to restoring the forgotten ideal of a lady. It is a common truth that each and every item of the Frederick's of Hollywood lingerie selection is aimed at adding a shade of luxury and romance to the ordinary life, turning an ordinary woman into a queen. There is no denying the fact that Frederick Mellinger products all possess a unique charm, which can hardly leave anyone indifferent. Frederick Mellinger strives to prove to the women that there is no need for them to sacrifice feminity for the sake of disputable illusions.
Frederick's of Hollywood lingerie selection contains a great number of lingerie items, each of which is sure to attribute special charm to any lady. Frederick's of Hollywood bras and panties are sure to become you favorite pieces of underwear.