Escada clothing appeared in 1977 with the creation of the fashion house Escada which debuted in Munich, Germany. The founders of this enterprise - two young and talented people - Margaretha and Wolfgang Lew. They created not only a strong family, but also a powerful business team called Escada and Co. The name of the company was borrowed from the name of the thoroughbred Irish horse that was noticed by Margaretta in the catalogue of the horse races. From that time this name has become a symbol of victory for the owners.
The family business began to grow quickly due to the hard work and the right politics. Wolfgang was responsible for business matters, finances, marketing, production, sales. Margaretta was a single designer and ideas producer of the company for a long time. She established the right goals aimed at the potential customer - elegant well-to-do woman, who is happy in her family life and does not look for any experiments for her appearance, but follows the traditional style.
Escada clothing should offer the customers from different parts of the world diverse clothes items that could supplement with each other, could be combined and that could be worn after the end of the season. In the actual collection Escada clothing ideas often return to the previous ones in order to show the designer conception.
Today Escada is the international fashion group working in the style of expensive designer apparel and high level goods. More than forty designers from different countries of the world work over the creation of Escada clothing. The secret of its popularity lies in the fact that Escada never follows the fashion blindly; it creates its own unique style. All the models of the season can be easily combined with each other that make it possible for every woman to create her own image.
The lines of Escada clothing are united by the single idea. Every line includes a lot of items: Escada dresses, Escada pants, Escada jackets, Escada pullovers, and many others that can be used in every situation: clothing for everyday life, parties, business meetings, traveling and much more.
In 1990, the branch of the Escada company called Escada Beauty Group appeared on the market with a new line of perfumes. Fortunately Escada perfume doesn't smell like the racehorse it was named after. The idea of releasing a new aroma for every collection of clothing belongs to the Escada Company. Perfumes of the famous brands of clothing producers are in popular demand. Designers endeavor to select the perfume that can reflect the mood of the collection and of a woman who wears these clothes.
Escada clothing is full of bright colors, elegant, beautiful and comfort; it forms self-reliance and the sense of style. High quality and identity is the core of the Escada brand name philosophy that exists on the market almost thirty years and during this time it has never lost their originality, has never gone from the traditions.
Using the latest young tendencies in the fashion world, Escada remains a brand of classical style that cannot be out of date. These are the things that make Escada clothing fashionable and popular.