In 1912, Arden travelled to France to learn beauty and facial massage techniques used in the Paris beauty salons. She returned with a collection of Elizabeth Arden skin care
rouges and tinted powders she had created. In an era when it was only acceptable for stage performers to wear makeup, Arden introduced Elizabeth Arden day renewal emulsion and Elizabeth Arden anti-aging skincare kit to North America. She also introduced the concept of the "makeover" in her salons. Arden collaborated with A. Fabian Swanson, a chemist, to create a "fluffy" face cream. The success of the cream, called Venetian Cream Amoretta, and corresponding lotion, named Arden Skin Tonic, led to a long-lasting business relationship in
Elizabeth Arden skin care. This revolutionized cosmetics, bringing a scientific approach to formulations.
In 1915 she married Thomas J. Lewis, a banker, thus becoming an American citizen. The same year she began international operations. During the 1920s and 1930s, Elizabeth Arden
skin care was constantly competing with Helena Rubenstein and Dorothy Gray. Opening salons across the world allowed Arden to compete
with Elizabeth Arden day renewal emulsion and Elizabeth Arden anti-aging skincare kit
products in other markets
in every corner of the globe
besides the U.S. During World War II, Arden recognized the changing needs of the American woman entering the work world. She showed women how to apply Elizabeth Arden skin care makeup and dress appropriately for careers outside the home. She created a lipstick called Montezuma Red, as part of Elizabeth Arden anti-aging skincare kit, for the women in the armed forces that would match the red on their uniforms.
Arden's drive for success cost her her marriage to Lewis. They divorced in 1934. A second marriage to a Russian prince only lasted 13 months.
Although most of her commercial success was in
Elizabeth Arden skin care
cosmetics, she also pioneered restorative musical exercises based on yoga. She started a fashion business in 1943 with notable designers like Oscar de la Renta on staff. She was on the cover of the May 6, 1946 issue of Time magazine.
The application of Elizabeth Arden skin care products should not be regarded only as a tribute to fashion.
Arden is also notable for creating Elizabeth Arden skin
care foundations that matched a person's skin tone; creating the idea of the "Total Look" in which eye, lip, cheek, and fingernail colors matched or coordinated; and she was the first to make a cosmetics commercial shown in movie houses.Her cosmetics company continues to trade today, and was bought from Unilever in 2003 by FFI, a New York company. They changed their name to Elizabeth Arden, and are listed on the NASDAQ (RDEN). The current 'face' of Elizabeth Arden is Catherine Zeta Jones. They continue with
Elizabeth Arden day renewal
emulsion and Elizabeth Arden
anti-aging skincare kit.
Elizabeth Arden, Inc. recently introduced "skinsimple," a skincare line that is sold exclusively at Wal-Mart.
Choosing Elizabeth Arden skin care products out of the wide range of related products on the market is a good step towards great skin and radiant health of your body. Elizabeth Arden skin care products are perfect not only for moisturizing dry skin but also for enriching normal skin with the necessary supply of vitamins and minerals. Major active components of Elizabeth Arden skin care products are assisted by the healing action of vitamins A, C, E along with beta-carotin, pantenol and jojoba oil.